Advertising & Marketing Archives - Public Relations, Advertising & Social Media

What do You List First: Cost or Value?

Posted on March 29, 2023April 4, 2023 by Brian Lee

While on vacation, I was eating breakfast at my hotel, which offers a complimentary buffet to guests. On each table was a sign that said, “Did you know that for a small additional charge you can enjoy one of our breakfast specials?”

Those items, such as the eggs benedict, were not included in the buffet, but they could be purchased. The wording of the sign made me think, could the hotel sell more breakfast items if they reversed the order of the sentence? As in, “Did you know that you can enjoy one of our breakfast specials for a small additional charge?”

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How to Use Google Trends to Develop Content Topics

Posted on March 15, 2023April 10, 2023 by Jaimie Onasch

INTRODUCTION

Google Trends is a free tool that provides insights for some of the top searches on Google, including information about the frequency of searches for the topic, interest over time and activity based on location. You also can view related topics and queries or research specific terms.

Following are some ways you can use Google Trends to develop content topics for blogs or social media posts for your business.

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Super Bowl ads 2023: staff analyses

Posted on February 13, 2023February 13, 2023 by Brian Lee

BRIAN:

I found the Coors Light vs. Miller Lite + cameo by Blue Moon ad quite odd, and then after I learned the story behind the ad, I still didn’t like it. My initial thought was, sure Molson owns the three brands, but why spend so much time talking about the qualities of the first two beers only to co-opt them with Blue Moon at the end? And now finding out the ad was part of a DraftKings promotion makes me think that there was just too much going on.

I don’t want to declare a favorite commercial this year, but I did enjoy the GM/Netflix spot with Will Farrell integrated into shows such as “Squid Game” and “Stranger Things.” I thought it was an entertaining way to announce the new partnership between the two companies, which basically admitted to future product placement.

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