According to B2B News Network, native advertising is “a form of paid media that closely matches the platform on which it appears.” An analogy is that businesses rent media platforms to place their advertisements, as opposed to posting in their own channels (content marketing).
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An e-newsletter is a relatively easy marketing tool for basically any business. It is a permission-based form of marketing, meaning subscribers MUST opt in; in other words, do NOT add people to your list without their permission. Also, keep in mind that subscribers are likely already familiar with your product or service, so talk to them that way.
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Industry trade shows can be a helpful marketing activity for your company. According to GraphiColor Exhibits, 83 percent of trade show attendees have some kind of buying power. With the correct strategy, trade shows can provide an opportunity to expand your company’s customer base and business sales.