An e-newsletter is a relatively easy marketing tool for basically any business. It is a permission-based form of marketing, meaning subscribers MUST opt in; in other words, do NOT add people to your list without their permission. Also, keep in mind that subscribers are likely already familiar with your product or service, so talk to them that way.
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Industry trade shows can be a helpful marketing activity for your company. According to GraphiColor Exhibits, 83 percent of trade show attendees have some kind of buying power. With the correct strategy, trade shows can provide an opportunity to expand your company’s customer base and business sales.
In 2013, Apple launched iBeacon, a technology that allows mobile apps on iOS and Android devices to listen for and react to signals from beacons in the physical world. According to Apple, this GPS-enabled technology allows marketers to target consumers on a micro-local scale and deliver hyper-contextual content to these users.
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