Sometimes there’s a product or service that seems outrageous but for some reason, the public falls in love with it. A recent example is the selfie stick.
The stick itself is part of a larger trend of people taking selfies, and Tourism Australia is taking advantage in its new “The GIGA Selfie” campaign.
The oversized selfie service is part of the upcoming campaign that’s trying to attract more Japanese tourists to Australia (the Japanese market is Australia’s sixth largest in terms of tourists). Tourists stand on a specific spot and use an app to set off a distant camera. Afterward they can download a short video that begins as a closeup but expands to reveal the surroundings.
This weekend will be the first opportunity for tourists to take the highly anticipated selfie. Future locations will be announced through social media outlets.
For companies, there’s no shame in jumping on the bandwagon in your marketing campaigns. Not only will the public be aware of the trend, but they may be more willing to use it.
If a car company gave you the opportunity to test drive a car overnight and included a company-themed yoga workout, mix-at-home company fragrances and a “company meditation map,” would that make you more likely to buy one of their vehicles?