Category: Advertising & Marketing

How to Use Google’s AI Tools to Promote Your Retail Business

Posted on by Jaimie Onasch

INTRODUCTION

According to Fortune Business Insights, the global market size for artificial intelligence (AI) in retail is currently $9.36 billion and is expected to increase by more than $75 billion by 2032.

Today’s retailers are leveraging AI more than ever to help optimize productivity and efficiency in all aspects of their business, including marketing. Google’s AI tools can help retail businesses promote themselves and their product(s) effectively while saving time and resources. 

Following are some ways you can use Google’s AI tools to promote your retail business.

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How Municipalities Can Use AI Tools for Digital Marketing

Posted on by Taylor Kennedy

ChatGPTINTRODUCTION

According to Statista, more than 250 million people used AI tools last year, with the numbers expected to push past 700 million by the end of the decade. Municipalities can use artificial intelligence (AI) tools for external communications, including for digital marketing. This is another avenue to enhance citizen engagement and streamline employee tasks.

With so many uses of AI, here are three ways municipalities can use it for digital marketing purposes.

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How Hospitality and Retail Businesses Can Advertise on Google Maps

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista Google Maps is the most downloaded navigation app in the United States with more than 21 million downloads.

In addition to its navigation feature, Google Maps integrates with Google Business profiles, which gives users access to detailed information about local businesses, such as hours, a description and customer ratings. Businesses also can advertise on Google Maps to make their company more visible to individuals using the platform.

Following are some tips your retail or hospitality business can use to advertise on Google Maps.

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