How Trade Associations Can Promote Their Annual Conferences

INTRODUCTION

According to Statista, the U.S. trade show market size is expected to increase by more than $4 billion over the next few years. In addition, 65% of companies increased their meeting and event spending in 2023.

Whether your association is looking to resume its annual conference after the pandemic, or you are planning your inaugural event, effective marketing can help generate awareness about your event, drive attendance and bring in revenue.

Following are some ways your trade association can promote its annual conference.

Continue reading “How Trade Associations Can Promote Their Annual Conferences”

Super Bowl ads 2024: staff analyses

BRIAN:

Wow, Tom Brady was in a lot of ads. I thought the BetMGM commercial was done well, because it listed features (e.g., in-game parlays), was humorous (e.g., Tom Brady as Tim Birdie) and included a call-to-action (e.g., “download the app”). And what better way to introduce a new betting app than during the Super Bowl held in Las Vegas?

Meanwhile, several of the spots seemed to waste the talents of the celebrities in them. In other words, M&Ms, Pringles, Squarespace and the like didn’t seem to maximize their stars or tried too hard to incorporate those stars. On the other hand, BMW and State Farm executed nicely with their use of Christopher Walken and Arnold Schwarzenegger, respectively. 

Lastly, what was with Temu showing the same crappy ad over and over again? I still don’t plan on using that shopping app. 

Continue reading “Super Bowl ads 2024: staff analyses”

How to Capture Engaging Visual Content for Your Hospitality Business with a Smartphone

INTRODUCTION

Professional digital cameras, such as single-lens reflex (DSLR) cameras, have been the standard for capturing high-quality photos and videos for years. However, recent improvements in smartphone camera capabilities present new opportunities for hospitality businesses that do not wish to invest in a DSLR camera or don’t have the skills to operate it.

According to the Pew Research Center, 90% of Americans own a smartphone, which means you or someone on your staff is always equipped with a camera that can capture compelling photos or videos for your hotel or hospitality businesses with ease.

Following are some tips for capturing engaging visual content for your hotel, resort or hospitality business using a smartphone.

Continue reading “How to Capture Engaging Visual Content for Your Hospitality Business with a Smartphone”