INTRODUCTION
According to Monetate, more than 1 billion restaurant visits by consumers are influenced by online marketing. While many busy restaurateurs find it difficult to set aside time for marketing, today’s marketing automation tools make it much easier.
Considering more than 90 percent of U.S. adults use email and close to 80 percent have at least one social media account, it makes sense to focus on these avenues first.
Following are some tips on how restaurants can get started with automated email and social media marketing.
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