Advertising & Marketing Archives - Public Relations, Advertising & Social Media

Advanced List Management Tips for MailChimp

Posted on October 24, 2019December 5, 2019 by Jaimie Onasch

INTRODUCTION

Email marketing is an effective way to reach potential or existing customers for both B2B and B2C businesses, particularly when campaigns are tailored to the recipient.

In fact, marketers who segment their contact list to personalize content see as much as a 760 percent increase in revenue compared to one-size-fits-all campaigns.

Following are some advanced MailChimp email list management tips your business can use to optimize your email marketing efforts.

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How to Set up Retargeting Ads for Your Hotel

Posted on October 9, 2019December 5, 2019 by Jaimie Onasch

INTRODUCTION

Today’s travelers are likely to shop around for the best price or experience before committing to a hotel, which helps explain the 78.3 percent booking abandonment rate on hotel websites.

Retargeting (or remarketing) ads are a powerful way to position your brand in front of people who have already contemplated booking with you. Essentially, the ads follow individuals who’ve visited your website around the internet as they browse other sites, which can help keep your hotel top-of-mind and hopefully drive direct bookings.

Since Google and Facebook have the greatest reach, it makes sense to start on those platforms.

Following are some tips on how you can use Facebook and Google retargeting ads for your hotel, resort or bed and breakfast.

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How to Add MLS Search to Your Real Estate Website

Posted on October 2, 2019January 9, 2020 by Brian Lee

INTRODUCTION

It seems like it should be relatively simple to connect your website to an MLS, but you will encounter some nuances and costs. For instance, the National Association of Realtors has a four-page IDX policy. Plus, you’ll need to check your MLS for its particular policies.

Here’s a look at the two most common paths for installing MLS search and listings to your real estate website.

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