How Restaurants Can Use Marketing Automation Tools

INTRODUCTION 

According to Monetate, more than 1 billion restaurant visits by consumers are influenced by online marketing. While many busy restaurateurs find it difficult to set aside time for marketing, today’s marketing automation tools make it much easier.

Considering more than 90 percent of U.S. adults use email and close to 80 percent have at least one social media account, it makes sense to focus on these avenues first. 

Following are some tips on how restaurants can get started with automated email and social media marketing.

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Using Google Tag Manager, Part 2

In Using Google Tag Manager, Part 1, you learned how to set up Google Tag Manager, which is a system for adding and maintaining marketing tracking codes (called “tags”) on your site.

Now it’s time to learn some more advanced features of Google Tag Manager that will improve your digital marketing efforts.

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How to use Retargeting for Your Online Store

INTRODUCTION

On average, less than 3 percent of e-commerce website visits convert to a sale. Moreover, close to 70 percent of shoppers abandon their carts prior to purchase.

Retargeting (or remarketing) is a powerful way to show ads to people who have already visited your online store. If you are unfamiliar, retargeting ads essentially follow the customer around as they browse other sites. This can help keep your product top-of-mind and hopefully lead to more completed transactions.

Since Google and Facebook have the greatest reach, it makes sense to start on those platforms. 

Following are some tips on how to use Facebook and Google retargeting ads to market products from your e-commerce store.

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