Are you looking to move prospects further and further down your sales funnel?
Before a prospect becomes your customer, they typically will go through the steps of the Consumer Adoption Process: Awareness, Interest, Evaluation, Trial and Adoption.
Watch this short video to learn about the Evaluation stage:
With more than 30 million companies on LinkedIn and 303 million monthly active users, according to DataReportal, the social media platform is an effective way to advertise, especially in the B2B sector. From an expansive audience, multiple advertising formats and accurate audience data, LinkedIn provides a degree of targeting and accuracy that other social media platforms can’t match.
Here are three new features in LinkedIn advertising.
Continue reading “New Features in LinkedIn Advertising 2020”BRIAN:
I was simply not in the mood for any somber or issues-focused commercials last night. After the first few, anytime I saw gray colors or heard dramatic music in the first few seconds, I immediately changed the channel. (I did watch Google’s commercial, and my reaction was that they stole Apple’s playbook.) I did appreciate all the nostalgic commercials, and my favorite was the well-timed Jeep “Groundhog Day” movie. Unlike other brands who try to do spoofs or tie-ins, Jeep actually did a good job incorporating its vehicle properly into the context of the movie.