Advertising & Marketing Archives - Public Relations, Advertising & Social Media

Super Bowl ads 2020: staff opinions

Posted on February 3, 2020February 8, 2021 by Brian Lee

BRIAN:

I was simply not in the mood for any somber or issues-focused commercials last night. After the first few, anytime I saw gray colors or heard dramatic music in the first few seconds, I immediately changed the channel. (I did watch Google’s commercial, and my reaction was that they stole Apple’s playbook.) I did appreciate all the nostalgic commercials, and my favorite was the well-timed Jeep “Groundhog Day” movie. Unlike other brands who try to do spoofs or tie-ins, Jeep actually did a good job incorporating its vehicle properly into the context of the movie.

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How to Create Google Remarketing Ads

Posted on January 24, 2020January 24, 2020 by Jaimie Onasch

INTRODUCTION

According to Statista, Google generates 62.5 percent of all core searches in the United States, easily making it the most popular search engine in the country. Similarly, its ad platform has the highest share of U.S. digital ad spend.

While many businesses are using Google Ads to improve brand visibility, only about half are using Google remarketing to enhance their efforts.

Remarketing (or retargeting) ads are a powerful way to reposition your brand in front of people who already have some familiarity with it. Essentially, the ads follow individuals who have visited your website around the internet as they browse other sites. That process can help keep your business top-of-mind and drastically increase conversions.

Following are some tips on how you can use Google remarketing ads for your businesses.

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How to Use Google Ads Smart Campaigns for Local Businesses

Posted on December 6, 2019December 6, 2019 by Jaimie Onasch

INTRODUCTION

According to Statista, Google is the leading search provider in the United States, accounting for more than 93 percent of the mobile market and 62.5 percent of desktop search queries.

Google Ads can enhance your exposure on the platform by targeting search terms, or keywords, people are using to find products or services related to your business. In fact, Google reports that most businesses see an average 200 percent return on investment for paid ads.

Google Ads Smart campaigns allow local businesses to tap into Google’s powerful ad platform by offering a simplified option that takes a fraction of the time to set up.

Following are some tips on how to use Google Ads Smart campaigns for your local business.

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