Category: Advertising & Marketing

How Municipalities Can Improve Online Surveys

Posted on by Jaimie Onasch

INTRODUCTION

Online community surveys are key tools municipalities can use to gather feedback from the public for various projects and initiatives. When used effectively, they can help to inform decision-making, understand the needs and preferences of the community and improve trust and communication.

While collecting feedback via surveys isn’t new, there are some techniques municipalities can use to improve the quality and experience for participants.

Following are some tips your municipality can use to improve its online community surveys.

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How to Use Google’s AI Tools to Promote Your Retail Business

Posted on by Jaimie Onasch

INTRODUCTION

According to Fortune Business Insights, the global market size for artificial intelligence (AI) in retail is currently $9.36 billion and is expected to increase by more than $75 billion by 2032.

Today’s retailers are leveraging AI more than ever to help optimize productivity and efficiency in all aspects of their business, including marketing. Google’s AI tools can help retail businesses promote themselves and their product(s) effectively while saving time and resources. 

Following are some ways you can use Google’s AI tools to promote your retail business.

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How Municipalities Can Use AI Tools for Digital Marketing

Posted on by Taylor Kennedy

ChatGPTINTRODUCTION

According to Statista, more than 250 million people used AI tools last year, with the numbers expected to push past 700 million by the end of the decade. Municipalities can use artificial intelligence (AI) tools for external communications, including for digital marketing. This is another avenue to enhance citizen engagement and streamline employee tasks.

With so many uses of AI, here are three ways municipalities can use it for digital marketing purposes.

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