Years ago, a restaurant owner in my city rebuffed all overtures to conduct any advertising for his new establishment, saying, “The food speaks for itself.” A few months later, the restaurant closed. Continue reading “‘The Food Speaks for Itself’”
Category: Advertising & Marketing
How Municipalities Can Improve Online Surveys
INTRODUCTION
Online community surveys are key tools municipalities can use to gather feedback from the public for various projects and initiatives. When used effectively, they can help to inform decision-making, understand the needs and preferences of the community and improve trust and communication.
While collecting feedback via surveys isn’t new, there are some techniques municipalities can use to improve the quality and experience for participants.
Following are some tips your municipality can use to improve its online community surveys.
Continue reading “How Municipalities Can Improve Online Surveys”
How to Use Google’s AI Tools to Promote Your Retail Business
INTRODUCTION
According to Fortune Business Insights, the global market size for artificial intelligence (AI) in retail is currently $9.36 billion and is expected to increase by more than $75 billion by 2032.
Today’s retailers are leveraging AI more than ever to help optimize productivity and efficiency in all aspects of their business, including marketing. Google’s AI tools can help retail businesses promote themselves and their product(s) effectively while saving time and resources.
Following are some ways you can use Google’s AI tools to promote your retail business.
Continue reading “How to Use Google’s AI Tools to Promote Your Retail Business”