Small businesses have taken a huge hit from the effects of COVID-19.
According to ZenBusiness, small businesses estimate the impact of COVID-19 to be $64,000 per business. This makes it even more important to support Small Business Saturday, which takes place Nov. 28.
One way to make sure your business remains relevant is by staying on top of trends and monitoring what’s going on in your industry. Consider it a competitive edge as you gather intel and strive to adjust to your customers’ evolving needs.
Watch this short video for tips on how to stay on top of trends and monitor the news.
Continue reading “How to Stay on Top of Trends and Monitor the News”
According to the Center for Exhibition Research, there were approximately 9,400 B2B tradeshows and exhibitions held in the United States in 2019. However, due to the ongoing COVID-19 pandemic, thousands of tradeshows have been moved to a virtual format. This leaves exhibitors to change their approach as well. Gone are the days of shaking hands with attendees and handing out tchotchkes.
Keep these three tips in mind to maximize your virtual tradeshow booth experience.
Continue reading “Virtual Tradeshow Tips for Success”