Advertising & Marketing Archives - Public Relations, Advertising & Social Media

How Retailers Can Use Google Display Ads

Posted on October 12, 2020November 24, 2020 by Jaimie Onasch

INTRODUCTION

Retail e-commerce in the United States has been increasing steadily for the past several years, and sales are projected to reach close to $500 billion within the next five years.

While Google search ads and shopping ads can help capture customers looking for specific products, Google display ads can extend your reach by showing ads to people who are browsing online, watching YouTube videos, checking Gmail or using apps.

In fact, the Google Display Network reaches close to 95 percent of Internet users in the United States across more than 2 million websites.

Following are some tips on how you can use Google display ads to attract shoppers to your retail store or e-commerce shop.

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How Retailers Can Advertise on Etsy

Posted on September 24, 2020November 24, 2020 by Jaimie Onasch

INTRODUCTION

According to Statista, Etsy is one of the top 10 e-commerce retail websites in the United States, with more than 61 million unique monthly visitors.

The online marketplace also is estimated to have close to 2.5 million active sellers with a combined annual gross sales volume of $4.7 billion.

While Etsy provides an opportunity for all types of retailers, it also is becoming more competitive each year. Following are some Etsy advertising tips retailers can use to make their products stand out.

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Ultimate Checklist on Hosting In-Person Events During COVID-19

Posted on August 19, 2020August 25, 2020 by Taylor Kennedy

INTRODUCTION

It’s no shock that hosting events during and post-COVID-19 will require major adjustments. According to a Northstar Meetings Group’s Pulse Survey, more than one-quarter of planners whose meetings have been impacted by COVID-19 are rescheduling their events for some time in 2020.

Hosting in-person events can still be possible if you follow health and safety guidelines and change parts of the format. Here is the ultimate checklist to host a safe, in-person event/meeting during COVID-19.

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