Category: Advertising & Marketing

Virtual Tradeshow Tips for Success

Posted on by Taylor Kennedy

INTRODUCTION

According to the Center for Exhibition Research, there were approximately 9,400 B2B tradeshows and exhibitions held in the United States in 2019. However, due to the ongoing COVID-19 pandemic, thousands of tradeshows have been moved to a virtual format. This leaves exhibitors to change their approach as well. Gone are the days of shaking hands with attendees and handing out tchotchkes. 

Keep these three tips in mind to maximize your virtual tradeshow booth experience.

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Why Internal Integration is Important in Marketing

Posted on by Brian Lee

How often does a company announce the release date for a product, only to have to revise it when it’s clear it won’t meet the deadline? That’s just one consequence of the marketing department not being aligned with the other departments and vice-versa.

In other words, marketing, sales, finance, production, development, procurement and other internal functions all need to be integrated. Think of Steve Jobs and how design to him was equally important as function. In an interview with Fast Company, an Apple senior designer and user experience evangelist said, “Everybody there is thinking about UX and design, not just the designers. And that’s what makes everything about the product so much better.”

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How Retailers Can Use Google Display Ads

Posted on by Jaimie Onasch

INTRODUCTION

Retail e-commerce in the United States has been increasing steadily for the past several years, and sales are projected to reach close to $500 billion within the next five years. 

While Google search ads and shopping ads can help capture customers looking for specific products, Google display ads can extend your reach by showing ads to people who are browsing online, watching YouTube videos, checking Gmail or using apps.

In fact, the Google Display Network reaches close to 95 percent of Internet users in the United States across more than 2 million websites. 

Following are some tips on how you can use Google display ads to attract shoppers to your retail store or e-commerce shop. 

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