Advertising & Marketing Archives - Public Relations, Advertising & Social Media

How to Use Marketing to Recruit

Posted on March 10, 2022March 23, 2022 by Brian Lee

INTRODUCTION

Does it matter to you that a prospective employer has 5,000 locations worldwide, or that it calls itself the No. 1 leader in hospitality? Probably not, yet it’s messages like these that I see on many hotel job ads. Similar to how properties need to battle for guests, these days they especially need to battle for employees as well.

Keeping this idea in mind, I recommend using marketing strategies and tactics in your recruitment efforts. Here are a few tips on how to get started.

Continue reading →

Super Bowl ads 2022: staff opinions

Posted on February 14, 2022February 10, 2023 by Jaimie Onasch

BRIAN:

I’m sure advertisers must have a measure of disappointment when they watch their ad during the Super Bowl … and then see multiple ones just like it. This year, we had numerous electric vehicle commercials, and they were so similar to each other in terms of messaging that I’m certain I can’t name any differences among them. My favorite commercial was Paul Rudd and Seth Rogen reminiscing over a bag of Lay’s. It’s the exact type of humor (e.g., marrying the ghost) I would have used if I wrote the spot myself. A commercial that let me down was the one for Bud Light Seltzer with Guy Fieri. I thought it was a clever concept with the Mayor of Flavor Town, but the execution was terrible—there could have been so much more done in the spot.

https://www.youtube.com/watch?v=CvQmgGQHzzI

Continue reading →

Stop Changing Your Website Page Structure

Posted on February 10, 2022February 17, 2022 by Brian Lee

I manage several community events calendars and write about local events, so I’m regularly visiting the same websites over and over again, or at minimum, on an annual basis. One mistake that I often encounter is that the organization or business changes its website page structure.

Continue reading →