One way to make sure your business remains relevant is by staying on top of trends and monitoring what’s going on in your industry. Consider it a competitive edge as you gather intel and strive to adjust to your customers’ evolving needs.
Watch this short video for tips on how to stay on top of trends and monitor the news.
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According to the Center for Exhibition Research, there were approximately 9,400 B2B tradeshows and exhibitions held in the United States in 2019. However, due to the ongoing COVID-19 pandemic, thousands of tradeshows have been moved to a virtual format. This leaves exhibitors to change their approach as well. Gone are the days of shaking hands with attendees and handing out tchotchkes.
Keep these three tips in mind to maximize your virtual tradeshow booth experience.
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How often does a company announce the release date for a product, only to have to revise it when it’s clear it won’t meet the deadline? That’s just one consequence of the marketing department not being aligned with the other departments and vice-versa.
In other words, marketing, sales, finance, production, development, procurement and other internal functions all need to be integrated. Think of Steve Jobs and how design to him was equally important as function. In an interview with Fast Company, an Apple senior designer and user experience evangelist said, “Everybody there is thinking about UX and design, not just the designers. And that’s what makes everything about the product so much better.”
Continue reading “Why Internal Integration is Important in Marketing”