Category: Advertising & Marketing

What’s New in Google Search Ads in 2022

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, Google’s search market share is more than 62 percent in the United States. The platform also accounts for about 30% of all digital ad revenue, making it the top online advertising platform in the country.

Google Ads, formerly known as Google AdWords, launched in 2000 and has since undergone numerous tweaks and changes. Over the past 20+ years, the platform has introduced new bid strategies, targeting parameters, ad formats and more. These efforts have helped Google dominate the market, and you should expect the platform to continue to evolve in the future.

Following are some new features and updates for Google Search Ads in 2022.

Continue reading “What’s New in Google Search Ads in 2022” →

How to Use Marketing to Recruit

Posted on by Brian Lee

INTRODUCTION

Does it matter to you that a prospective employer has 5,000 locations worldwide, or that it calls itself the No. 1 leader in hospitality? Probably not, yet it’s messages like these that I see on many hotel job ads. Similar to how properties need to battle for guests, these days they especially need to battle for employees as well.

Keeping this idea in mind, I recommend using marketing strategies and tactics in your recruitment efforts. Here are a few tips on how to get started.

Continue reading “How to Use Marketing to Recruit” →

Super Bowl ads 2022: staff opinions

Posted on by Jaimie Onasch

BRIAN:

I’m sure advertisers must have a measure of disappointment when they watch their ad during the Super Bowl … and then see multiple ones just like it. This year, we had numerous electric vehicle commercials, and they were so similar to each other in terms of messaging that I’m certain I can’t name any differences among them. My favorite commercial was Paul Rudd and Seth Rogen reminiscing over a bag of Lay’s. It’s the exact type of humor (e.g., marrying the ghost) I would have used if I wrote the spot myself. A commercial that let me down was the one for Bud Light Seltzer with Guy Fieri. I thought it was a clever concept with the Mayor of Flavor Town, but the execution was terrible—there could have been so much more done in the spot.

https://www.youtube.com/watch?v=CvQmgGQHzzI
Continue reading “Super Bowl ads 2022: staff opinions” →