Pre-pandemic, restaurants and hotels had difficulty finding enough employees, and that challenge continues today. The Wisconsin Restaurant Association cited new factors, including that some employees wanted to continue receiving unemployment benefits instead of working, and others who were furloughed found permanent employment in other industries.
Continue reading “Promoting Tech in the Hospitality Industry”MADISON, Wis. —To further its mission of providing education, providing coworking opportunities and promoting sisterhood to Black women, the Progress Center for Black Women is moving from Fitchburg to the Capitol Square in Madison. The new office will be located at 30 W. Mifflin St.
Continue reading “Progress Center for Black Women Moves to Downtown Madison”
While we may have seen a surge in B2B webinars in 2020 due to the pandemic, webinars have been around for years and will continue to be a vital component of content marketing strategies for B2B brands.
When used appropriately, webinars can help you humanize your brand, build thought leadership, showcase the value of your products or services and generate meaningful B2B leads. In fact, in a 2021 Demand Gen Report, 53% of marketers identify webinars as the top-of-the-funnel format that generates the most high-quality leads.
Following are some tips on how to use webinars for B2B lead generation.
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