SparkToro is an audience research tool that uses data collected from social networks to provide insights about online behavior, sources of influence, demographics and topics of interest. These insights can help you identify opportunities for reaching your target audience.
Following are some ways you can use SparkToro to guide your marketing efforts.
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A school district has a long road ahead of it to regain the trust of its community.
Continue reading “How to Regain Trust After a Controversial Referendum”
According to the U.S. Environmental Protection Agency, environmental justice is the fair treatment and meaningful involvement of all people, regardless of race, ethnicity, culture, income or education level with respect to development, implementation and enforcement of environmental laws, regulations and policies. Execution often requires tailoring your standard public engagement tactics toward these target audiences.
Here are some ways to use digital marketing for environmental justice:
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