Public Relations, Advertising & Social Media

How Hospitality and Recreation Businesses Can Use WhatsApp Business

Posted on November 29, 2023December 4, 2023 by Jaimie Onasch

INTRODUCTION

According to Statista, WhatsApp is the most popular mobile messenger app worldwide, with approximately 2 billion monthly active users. It was acquired by Meta in 2014 and integrates with some of Meta’s other products.

WhatsApp Business can be particularly useful for hospitality and recreation businesses, as it allows them to attract new customers, drive sales, engage with their guests and build long-lasting customer relationships.

Following are some ways your hospitality or recreation business can use WhatsApp Business.

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How to Effectively Write PR Prompts in ChatGPT

Posted on November 21, 2023November 21, 2023 by Taylor Kennedy

ChatGPT Artificial intelligence within public relations is growing. Tools such as ChatGPT, Claude 2 and Bard are changing how PR professionals are working without giving up creative control. According to Prowly, the most popular applications of AI in PR include idea generation, content creation, research, reporting and monitoring.

In general, use ChatGPT when writing projects like press releases, regular internal communication features, award and conference submissions and basic client memos. When creating prompts, it’s best practice to be as specific as possible.

Below are tips to effectively write PR prompts in ChatGPT:

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How Retail Stores Can Use Checkout with Facebook or Instagram

Posted on November 14, 2023 by Jaimie Onasch

INTRODUCTION

Shops on Facebook and Instagram is a social selling tool that retail businesses can use to engage potential customers and generate sales. It is essentially an online storefront that allows people to browse, explore and purchase products from Facebook or Instagram.

Until recently, businesses could opt to send consumers to their websites to make the final purchase; however, in April 2023, Meta announced that newly created shops in the United States will exclusively use the in-app, or direct, checkout system. Meanwhile, existing Shops will be required to switch to “Checkout with Facebook or Instagram” by April 24, 2024.

Following are some tips on how your retail store can use Checkout with Facebook or Instagram.

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