Blog

When a Startup Should and Shouldn’t Issue a Press Release

INTRODUCTION

As someone who is a writer for a publication that covers startups (www.madisonstartups.com), I see a variety of press releases from new companies–some are good, some are not.

Here are some tips on when to issue a press release and when you shouldn’t.

Continue reading “When a Startup Should and Shouldn’t Issue a Press Release”

Do’s and Don’ts When Pitching to Food Bloggers

INTRODUCTION

BlogLike pitching traditional media outlets, there are some nuances to pitching food bloggers to cover your product, restaurant or gadget. Gone are the days when food bloggers were surprised that a brand would reach out to them, and they did anything you wanted.

Now, food bloggers are in media databases like Cision to which PR practitioners subscribe. They have high readership levels, subscribers and/or followers. Unfortunately, too many are charging for reviews, and we will ignore them for the purpose of this guide.

To increase your chances of a positive experience and perhaps an ongoing relationship, here are some do’s and don’ts when pitching to food bloggers. (I have experience on both ends, as I also am a food blogger.)
Continue reading “Do’s and Don’ts When Pitching to Food Bloggers”

How to Reclaim Full Admin Access to Your Meta Business Account

INTRODUCTION

Meta Business Suite can be a valuable centralized tool for businesses that manage social media accounts and assets such as Facebook, Instagram, Messenger and Meta ad accounts.

It has a variety of features, such as content management tools and analytics, and it allows you to assign different access levels and specific assets to individuals within your organization. However, as your marketing and social media teams change, you may find yourself in a situation where you lose access to your account.

This can come in a variety of forms, ranging from complete loss of access to the business account and its assets to partial access, which still allows you to manage some features like posting content to your channels, but not others, like adding new assets or granting others access to manage your accounts. This article focuses on the latter.

Following are some steps to take to regain full admin access to your Meta Business account if you only have partial access.

Continue reading “How to Reclaim Full Admin Access to Your Meta Business Account”