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#firstworldproblems

Posted on by Emilie Buckman

Sometime I think our internet savvy, hyper-aware generation can be too detached for its own good.  Need an example? Look at the twitter account @firstworldroblems.

Don’t get me wrong when I first saw the tweets I thought they were entertaining. And I am definitely guilty of complaining about trivial inconveniences associated with living a country of abundance. (The other day I started whining about how my phone always freezes up when I am in Instagram than someone pointed that was an first world problem.)

I started rethinking the accounts humor when I saw this viral video for WATERislife, which has Haitians reading actual tweets from the popular accounts. Their organization helps provide clean drinking to impoverished residents of Haiti.

After seeing the video I felt both incredibly happy, while also feeling like a huge jerk. (It’s hard not to feel bad living in a society that has so much, yet complains about small problems. If you don’t feel like a jerk I am pretty sure you don’t have a soul.) But my happiness outweighs those feelings because I know what good WATERislife can do with this video.

The video is so simple yet to so effective. In my opinion, a great way to connect with this shrewd generation is to show the highlight the juxtaposition of their indifference. This is one video does just that! Here’s hoping it goes viral!

Voting early doesn’t hurt democracy

Posted on by Brian Lee

I voted absentee this week, as I’ll be on vacation in Florida on Nov. 6. Coincidentally, Wisconsinites could vote as early as Monday of this week, and media reports showed long lines in Madison.

I was stunned by an op-ed in the Milwaukee Journal Sentinel titled “Early voting is bad for democracy.” The author, Christian Schneider of the Wisconsin Policy Research Institute, claims voting early is like watch the first three-quarters of a movie or football game.

Does he not live in reality? As an article in the Evansville Courier & Press notes, “most politically engaged Americans chose sides in this year’s presidential election long before they ever heard of Barack Obama or Mitt Romney.” This means there’s really nothing the opposing party can say to sway our votes, and this fact alone is a good enough reason to vote early.

Of course there are the undecideds, which according to an AP-GfK poll, make up about 23 percent of registered voters. Let that minority continue to hear both sides until Election Day. For the rest of us, we’re helping our democracy.

2012 PRSA-Madison Alchemy Awards

Posted on by Brian Lee

Revelation PR, Advertising & Social Media won a PRSA-Madison Award of Excellence for the second straight year, this time in the category of integrated communications, in last week’s annual Alchemy Awards.

Judging this year’s entries was the Suburban Chicagoland Chapter. Feedback on our entry included “this was a good effort to obtain a great result using earned and social media” and “very strategic and well-placed implementation.”

I’ve previously won in categories such as media relations, new communications vehicles and special events, but this is the first time I’ve entered into integrated communications, so I was really happy to have won.