Katelyn Youngblood is our public relations intern for Summer 2012. She is a junior-to-be in the School of Journalism at UW-Madison and hails from Menomonee Falls. Katelyn will assist in media relations, event planning and issues management for our clients.
Blog
…I’m kind of into it
I always think it’s funny when people are deluded enough to think they aren’t swayed by advertising. (And no worries, I consider myself in that generalization.) We all want to believe that we are smarter than most, that we are in on the joke.
But let’s be honest we are all influenced in ways we don’t even know by advertising. And it’s that precise reason I always get really pumped when I am aware of an advertisement manipulating me into action. (Strange; I know.)
And recently that awkward enthusiasm made me buy a product purely because a commercial. Not because the product sounded like I would want but the ad was so entertaining I could not not buy it.
What commercial could be so appealing I would be compelled to purchase something despite not wanting and/or needing it? It’s this commercial of Kraft Milkbites. (I’m sure you’ll watch it and think it’s not that fantastic but more you watch it the funnier it becomes. At least, I think so.)
Everyone, me included, want to think they’re so savvy when it comes to media and marketing. So I find comfort in being fully aware I am susceptible to the power advertising. I think it’s important to be knocked down a couple of pegs in this smug media literate society!
Oh, and in case you are wonder Milkbites weren’t half bad. I’d definitely buy them again. So I consider the ad a win in my book!
Heard of spell check?
Spelling and grammatical errors- there is nothing less professional when it comes to emails sent to a client (well, unless you drop the f-bomb, which is never a good idea!).
Intra-office communication generally has a more casual tone then emails sent to clients, but sometimes it can go too far. I’ve made some pretty embarrassing spelling errors in my day, but when did we get so lazy that people don’t read over an email briefly before they send it? We are all guilty of getting sloppy in communication when it is between friends and co-workers, but habits breed habits! If on a daily basis you send emails that are poorly written and contain errors, you are more likely to do the same with clients.
No one is perfect, and spelling/grammar errors are bound to happen. However nothing is worse than receiving an email from someone you are trusting with your money and time, and they do not even value you enough to check for spelling errors.
Why not get in the good habit of always writing professional, edited emails? That way you are guarunteed not to turn off a client simply because you spelled guaranteed wrong!
Now for some Charlie Brown…
