Missed opportunities.
That’s what I tell clients you can avoid with media training. Chances are interview opportunities are going to be far and few between. You don’t want to regret or waste those one or two sound bites you’re going to get.
I know many new and seasoned business owners who panic and/or don’t know what to do when a reporter calls–things like return calls promptly and speak on message.
Media training helps you emphasize your key talking points and avoid traps for all types of interviews, including on camera, live, radio and phone. As with any skill, practice and repetition makes perfect.
Here’s a test: Tell me clearly and succinctly what your company does (no slogans, no jargon). You’ll be surprised how difficult this question can be without training. If you think this is tough, imagine answering questions during a crisis!