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How to Use AI for Crisis Communications

Posted on by Taylor Kennedy

INTRODUCTION

By now you should be familiar with artificial intelligence (AI) and the different AI tools (e.g., ChatGPT) that communication professionals use. To give you an example of how popular these tools are, according to Reuters, ChatGPT currently has around 180.5 million users, and that number is growing. While AI certainly has its benefits, it is not meant to replace a human communication/PR professional, but rather complement them.

AI can also be effective in crisis communications, significantly reducing the workload and stress of your communication team. Here are ways to use AI tools during a crisis.

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How Municipalities Can Use AI for Social Listening

Posted on by Brian Lee

INTRODUCTION

social media listeningIt’s important to keep in mind that social media is meant for two-way communication. Oftentimes, municipalities will only communicate to their audiences but never or hardly ever listen to what they have to say.

Social listening is the process of tracking social media mentions of your brand; conversations about your brand, product or service; audience sentiments; and trends in your industry. The data that you collect can help your organization gather feedback on a particular effort, take advantage of new opportunities, avoid or mitigate potential threats and determine gaps in service, among many other uses.

These days, your municipality can use AI to aid your social listening efforts to better serve residents, businesses and visitors of your community. Here are a few ways to use AI for social listening.

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How Hospitality and Recreation Businesses Can Use WhatsApp Business

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, WhatsApp is the most popular mobile messenger app worldwide, with approximately 2 billion monthly active users. It was acquired by Meta in 2014 and integrates with some of Meta’s other products.

WhatsApp Business can be particularly useful for hospitality and recreation businesses, as it allows them to attract new customers, drive sales, engage with their guests and build long-lasting customer relationships.

Following are some ways your hospitality or recreation business can use WhatsApp Business.

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