Blog

Buick’s all about creating impressions

Posted on by Taylor Kennedy

If a car company gave you the opportunity to test drive a car overnight and included a company-themed yoga workout, mix-at-home company fragrances and a “company meditation map,” would that make you more likely to buy one of their vehicles?

That’s what Buick hopes, as its “24 Hours of Happiness Test Drive” marketing campaign was released last week. The company hopes this idea not only shows their interest in their consumers but creates an impression that Buick trusts their shoppers.

Typically a brand for an older demographic, Buick is now targeting a new generation of buyers and combined that with the trending topic of wellness.

This campaign notion reminded me of the quotation, “if you’re not innovating, you’re going backward.”

So ask yourself, how are you/your company innovating and constantly improving to the ever changing demands of today’s society?

Salt on the wound

Posted on by Brian Lee
Image courtesy of Mister GC at FreeDigitalPhotos.net

Like many public relations practitioners, I’m frustrated by people in an organization who leak information (confidential or otherwise). However, journalists’ lack of computer security makes leaks even worse.

According to a ScienceDaily article, journalists aren’t doing enough to safeguard the info they obtain: “Despite heightened awareness of surveillance tactics and privacy breaches, existing computer security tools aren’t meeting the needs of journalists working with sensitive material.”

Media outlets are constant targets of hackers, according to Computer Business Review. This could mean leaked info that a journalist intended to only partially report on could still be published in its entirety due to hackers.

That’s another reason to stop leaks in an organization.

Wallpapers Deleted by Twitter

Posted on by Brian Lee

This week Twitter removed users’ customized backgrounds and replaced them with a simple off-white background.

Social media is a tool for branding yourself, many users felt that personalized backgrounds on Twitter were a form of self-branding. Now, background images are only available on Tweet pages, list pages and collections pages, according to Twitter.

Many Twitter users are upset that the option of creating a customized background is now gone. But there are more ways to build your brand, whether it is a personal brand or a company’s brand, on social media other than customizing the background of your twitter page.

To build your brand on social media be sure to post frequently, interact with other users, catch the attention of influencers, use the social media sites that your audience uses and post valuable and shareable content. Doing these things on social media will display your brand in an interactive way that is much more effective than displaying your brand in a stagnant background image.