Blog

Best PR Practices for New Developments

Posted on by Brian Lee

multi-family-home-rendering

INTRODUCTION

Proposed developments–including residential, commercial, mixed-use, stadiums and arenas–are monumental public relations projects. That’s because they require:

  • Working with many stakeholders such as residents, neighborhood associations, coalitions, businesses, elected officials and regulators;
  • Conducting public outreach through open houses, town hall meetings and small group meetings;
  • Changing public opinion through editorials, letters-to-the-editor, testimonials; and
  • Fighting misinformation using media relations, your website and social media.

Using our unique #HeartOverHead approach, here are best practices to help you get your development approved. Continue reading “Best PR Practices for New Developments” →

Inaugural Awards Dinner Recipients Announced

Posted on by Taylor Kennedy

FOR IMMEDIATE RELEASE                                         
Feb. 14, 2018

Contact:
Camille Carter
Camillercarter1@yahoo.com

Inaugural Awards Dinner Recipients Announced

(MADISON, Wis.)— Sixteen businesses will be recognized for making an impact on Dane County’s economy at the inaugural Madison Black Chamber of Commerce Awards Dinner, taking place from 5-8:30 p.m. Thursday, Feb. 22 at the Best Western Premier Park Hotel.

The list of award winners can be found below:

  • Longevity Award: Larry Sain State Farm
  • Resilience Award: Buraka’s
  • Investing in Community I: JP Hair Design
  • Investing in Community II: One City Early Learning Centers
  • Investing in Community III: Latino Chamber of Commerce
  • Sustainability: Olson Toon Landscaping
  • Home Based Business Award: Mo’Betta Cookies
  • Persistence Award: QB’s Magnetic Creations
  • Visionary I: Foster Funeral & Cremation Services
  • Visionary II: Genesis Social Services Corporation
  • Creativity Award: Vernee Nycole House of Beauty
  • Model Retail Award: Savanna Beauty Supply
  • Urban Business Award: Urban Construction Administrations
  • Vendor Award: Tappestry Design
  • Media Award: Madison365
  • Photography Award: Hedi LaMarr Photography

“The Awards Dinner exemplifies the Chamber’s goal of supporting and empowering Black business owners,” Camille Carter, president of the Madison Black Chamber of Commerce, said. “I’m so happy for the award winners that are being recognized, as they are making a difference in the greater Madison community.”

Attendees will be able to connect with members of the business community and hear from renowned speakers such as “Shark Tank” contestant and Madison native Andrew Bentley, Men’s Health Center Founder Aaron Perry and Wisconsin State Rep. Jason Fields.

Tickets for the event are $50 and can be purchased at madisonblackchamber.com.

About Madison Black Chamber of Commerce
The Madison Black Chamber of Commerce, is a group of community members working to empower African American/Black people to cultivate and expand entrepreneurship. We believe that Black-owned businesses contribute significantly to the economic well-being of Madison.

###

Resulting Media Coverage:

Super Bowl ads 2018: staff opinions

Posted on by Brian Lee

BRIAN:

I really liked the Tide commercials for spoofing other commercials, including other Procter & Gamble products such as Old Spice. In fact, I’ll admit to being tricked. For example, when I saw a Clydesdale at the beginning of a commercial, I thought it was going to be a Budweiser commercial, but it was actually Tide. This goes to show that commercials for various sets of products (e.g. cars, prescription meds) follow a fairly uniform playbook. Because of the negative publicity surrounding Tide Pods, these commercials also did a good job of generating positive feelings toward Tide.

Big thumbs down to T-Mobile (equality) and Dodge Ram (Martin Luther King Jr.) for misappropriating political/social themes into their commercials. Was there no one at these companies (or at their agencies) who thought these commercials would be a bad idea? Continue reading “Super Bowl ads 2018: staff opinions” →