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How Retailers Should Use Pinterest’s New Shopping Features

Posted on by Jaimie Onasch

INTRODUCTION

When used correctly, Pinterest can help drive traffic to your website, increase brand awareness and generate sales.

In fact, Pinterest reports that 67 percent of its users have discovered a new brand or product from business content on Pinterest. Additionally, 93 percent of Pinners use the platform to plan purchases.

Recently, the photo-sharing social media site made it even easier for brands to connect with shoppers by rolling out some new features to enhance the customer experience. Following are some tips on how to use Pinterest’s new shopping features for your department store, specialty store or independent shop.

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The Ultimate Checklist for Rebranding Your Hotel

Posted on by Taylor Kennedy

INTRODUCTION

According to data collected by the STR Census Database, 43 percent of hotels change affiliations at least once. Whether you just changed to another hotel group or purchased a hotel, rebranding is no small feat, but with a clear strategy and a commitment to evolving client needs, the results can be beneficial.

As stated in a previous blog post, hotels must portray to guests that the changes will benefit them (vs. to your owners or shareholders). The secondary goals include increases in occupancy and profit, stronger brand recognition, stronger guest loyalty and a better reputation.

Here is the ultimate checklist guide to managing all the to-dos that come with rebranding your hotel.
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