INTRODUCTION
As a hotelier, you may already be aware of the impact online reviews can have for your hotel, resort or bed & breakfast.
A recent survey conducted by BrightLocal revealed that 85 percent of consumers trust online reviews as much as personal recommendations when deciding to patronize a business. In addition, reviews for hotels and bed & breakfasts are among the most read types of reviews, just behind restaurants and cafés.
While TripAdvisor still reigns, a recent article by Forbes reports that Google is now the second most trusted review site for hotels among travelers. Following are some tips on how to best manage Google reviews for your hotel.
In any business, a leader’s job is to establish a vision and motivate internal and external audiences to embrace it and enhance it. If you’re managing external communications, including speeches, blog articles and tweets, for your CEO, it’s essential to convey this vision in his/her tone of voice.