Public Relations, Advertising & Social Media

How to Set up Retargeting Ads for Your Hotel

Posted on October 9, 2019December 5, 2019 by Jaimie Onasch

INTRODUCTION

Today’s travelers are likely to shop around for the best price or experience before committing to a hotel, which helps explain the 78.3 percent booking abandonment rate on hotel websites.

Retargeting (or remarketing) ads are a powerful way to position your brand in front of people who have already contemplated booking with you. Essentially, the ads follow individuals who’ve visited your website around the internet as they browse other sites, which can help keep your hotel top-of-mind and hopefully drive direct bookings.

Since Google and Facebook have the greatest reach, it makes sense to start on those platforms.

Following are some tips on how you can use Facebook and Google retargeting ads for your hotel, resort or bed and breakfast.

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How to Add MLS Search to Your Real Estate Website

Posted on October 2, 2019January 9, 2020 by Brian Lee

INTRODUCTION

It seems like it should be relatively simple to connect your website to an MLS, but you will encounter some nuances and costs. For instance, the National Association of Realtors has a four-page IDX policy. Plus, you’ll need to check your MLS for its particular policies.

Here’s a look at the two most common paths for installing MLS search and listings to your real estate website.

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‘Smallville’ Stars Including Welling, Rosenbaum, Durance Join Elwes on Celebrity Roster at Wizard World Madison

Posted on September 26, 2019November 8, 2019 by Brian Lee

Chris Sarandon, Jewel Staite, Dichen Lachman, Kevin Nash, Laura Vandervoort, Lou Ferrigno, More in Wizard World’s Fifth Visit to Alliant Energy Center

MADISON, Wis. – “Smallville” stars Tom Welling (“Clark Kent”), Michael Rosenbaum (“Lex Luthor”), Erica Durance (“Lois Lane”) and Laura Vandervoort (“Kara”), The Princess Bride standouts Cary Elwes (“Westley) and Chris Sarandon (“Prince Humperdinck”), Jewel Staite (“Firefly,” “Stargate Atlantis”), Dichen Lachman (“Altered Carbon,” “Animal Kingdom”), professional wrestler Kevin Nash and Lou Ferrigno (“The Incredible Hulk,” “The King of Queens”) are among the celebrities scheduled to attend Wizard World Madison, set for October 25-27 at Alliant Energy Center.

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