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Don’t Double Down on Your Mistakes

own your errorWe always recommend to clients to admit to errors and mistakes immediately. That way, you can spend valuable time working on rectifying the situation and rebuilding trust with your stakeholders, which is important in reputation management.

Yet, it’s still a common tactic for people to not only deny fault or avoid acknowledging the situation but also double down on claiming that they had made no errors or mistakes. The result is that they’ve made the situation worse and last longer than it should.

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How B2B Companies Can Use LinkedIn Video Feed for Branding

INTRODUCTION

LinkedIn video feedLinkedIn has turned into a powerful platform for B2B marketing, offering features that enable companies to engage their target audience effectively. Its app now has a section dedicated solely to videos, similar to TikTok and the Reels tab in Instagram.

Here are how B2B companies can use the LinkedIn video feed for branding.

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