Don’t Invade the Privacy of Your Customers

Posted on February 17, 2026 by Brian Lee

According to the IAPP Privacy and Consumer Trust report, about 68% of consumers said they are either somewhat or very concerned about their online privacy. Since privacy affects consumers personally and closely, brands should steer clear of doing anything that would remotely jeopardize it. In other words, there's usually no good justification for breaching privacy. Continue reading →

Super Bowl ads 2026: staff analyses

Posted on February 9, 2026February 9, 2026 by Brian Lee

BRIAN: I'm a sucker for 80s and 90s nostalgia, and I'm sure advertisers know this about my demographic group. Thus, it should be no surprise that I enjoyed the "Good Will Dunkin'" commercial featuring the likes of George Costanza and Steve Urkel (which reminded me of the Radio Shack commercial about "The 80s called"). I think the ties to the brand could have been stronger, as most of the allotted time was used for cramming in cameos, but at least the spot resonated with me emotionally. I also like Guy Fieri's commercial for Bosch Power Tools. Here, the message was loud and clear about being any old guy vs. being Guy. Meanwhile, I didn't like the AI.com ad, because it failed to tell us anything about the brand or what it does. Consequently, there wasn't a strong incentive to follow the call to action about getting your handle.

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How Your Association Can Navigate a Dues Increase

Posted on January 27, 2026February 3, 2026 by Taylor Kennedy

INTRODUCTION

Due to various reasons, trade associations have to consider increasing membership dues from time to time. Of course, raising dues can be a sensitive topic for any association. Members may worry about the perceived value they're getting in return or the impact on their budgets. Successfully guiding your association through this process requires a thoughtful approach. Here are some tips on how your association can navigate a dues increase. Continue reading →