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Addressing the Tar Heel in the Room

TV cameraIn some organizations, the CEO has a communications position that is focused solely on their communications. Their tasks often include handling media requests, writing speeches and managing the CEO’s social media channels, among other duties.

At the end of the day, their mission is to build and protect the CEO’s brand and not put themselves in the spotlight. However, that hasn’t been happening with Jordon Hudson, the girlfriend of University of North Carolina Head Football Coach Bill Belichick. She is currently serving as the de facto manager of “all activities related to Coach Belichick’s personal brand,” as described by UNC.

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How B2C Companies Can Use Cision One for Media Monitoring and Social Listening

INTRODUCTION

In today’s digital landscape, understanding consumer conversation is crucial for B2C companies. Consumers are constantly sharing their opinions, experiences and feedback via online platforms. Tapping into these conversations allows brands to stay ahead of trends, manage their reputation and engage effectively with their audiences.

Cision One can help B2C brands capture, analyze and act on these conversations through advanced media monitoring and social listening tools. Here’s how to use it.

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How to Integrate AI Into Your Processes and Workflows

INTRODUCTION

workflowIn the first article of a multi-part series on AI adoption in the workplace, we explained the steps businesses need to take to assess and plan their AI needs. In the second article, we explained how to plan and execute AI pilot programs.

Now that you’ve completed your pilot programs, you are ready to integrate AI into your existing processes and workflows.

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