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How B2C Companies Can Use Cision One for Media Monitoring and Social Listening

Posted on by Taylor Kennedy

INTRODUCTION

In today’s digital landscape, understanding consumer conversation is crucial for B2C companies. Consumers are constantly sharing their opinions, experiences and feedback via online platforms. Tapping into these conversations allows brands to stay ahead of trends, manage their reputation and engage effectively with their audiences.

Cision One can help B2C brands capture, analyze and act on these conversations through advanced media monitoring and social listening tools. Here’s how to use it.

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How to Integrate AI Into Your Processes and Workflows

Posted on by Brian Lee

INTRODUCTION

workflowIn the first article of a multi-part series on AI adoption in the workplace, we explained the steps businesses need to take to assess and plan their AI needs. In the second article, we explained how to plan and execute AI pilot programs.

Now that you’ve completed your pilot programs, you are ready to integrate AI into your existing processes and workflows.

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How B2C Companies Can Use HubSpot for Email Marketing

Posted on by Jaimie Onasch

INTRODUCTION

HubSpot is an AI-powered customer platform that can integrate marketing, sales and customer service into one central hub. Its email marketing tools, in particular, can help businesses of all sizes create personalized campaigns that resonate with and inspire action from their target audience(s).

Following is how your B2C business can use HubSpot for email marketing.

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