Author: Taylor Kennedy

INTRODUCTION

In the words of Warren Buffett, “It takes 20 years to build a reputation and fives minutes to ruin it. If you think about that, you’ll do things differently.” Practicing proper food safety, including restaurant sanitation, is essential to keeping your reputation intact (and preventing illnesses).

Take Chipotle’s four–yes four–incidents of food safety. From 2015 to now, the fast-food restaurant has been hit with crises ranging from multiple foodborne illnesses to E. coli. Due to these crises, Chipotle has taken a major hit not only in its stock (down 23 percent in 2017), but customers have a lingering fear of eating there. Some of the chain’s struggles can be blamed on social media, with some instances of misinformation about the crises.

Here is how to handle a social media crisis related to food safety and rebuild your restaurant’s reputation. Continue reading “What Restaurants Should do in a Social Media Crisis, Part III” →