Author: Taylor Kennedy

The Five Most Important Stats in Google Analytics

Posted on by Taylor Kennedy

INTRODUCTION

Today, successful websites need to have not only useful content but also a solid understanding of their audience. If a website has first-class content but no notion of its performance–for example is the content bringing you leads–that’s missing half of the battle. 

Google Analytics, a tool that helps analyze web traffic, can answer these questions and guide you to improve your site based on the results. According to Built With, more than 27 million websites currently use the platform to track usage metrics. 

Here are the top five statistics to use in Google Analytics.

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2019 PRSA-Madison Alchemy Awards

Posted on by Taylor Kennedy

Revelation PR, Advertising & Social Media won an Award of Excellence for the third time in four years, this time in the category of integrated marketing campaigns, in the annual PRSA-Madison Alchemy Awards.

Our entry was for our work on promoting the inaugural Madison Black Chamber of Commerce Black Business Awards Dinner in 2018. Through the use of Facebook ads, media relations and e-newsletters in a three-week span, we successfully helped the chamber sell out the event. 

Judging this year’s entries was a PRSA chapter in Virginia. 

Four Ways to Brand Yourself As a Realtor

Posted on by Taylor Kennedy

According to the Association of Real Estate License Law Officials (ARELLO), since 2018, about two million real estate licensees have been active in the United States. This large amount of competition is one of the main reasons why realtors need to brand themselves.

In other words, to fight the commodity trap, you need to establish brand loyalty, which has more to do about how you are perceived by the consumer and less to do about your price (fees). 

Here are tips on how realtors can build their brand. 

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