How to Develop a Messaging Strategy for Your Tech Startup

INTRODUCTION

Today’s fast-paced and attention deficit-driven environment has reinforced the idea that companies should keep their messaging short and sweet but still informative.

Your tech startup’s messages are key to reaching your target customer and essential for effective tech PR. Think of it this way: your messages should help convert skeptics (e.g. investors) into supporters and existing supporters to even bigger advocates for your startup.

Here are tips on how to develop a messaging strategy for your tech startup.

Continue reading “How to Develop a Messaging Strategy for Your Tech Startup”

PR Analysis of US Women’s Soccer

INTRODUCTION

In July, the U.S. Women’s National Soccer Team won its second consecutive World Cup and fourth overall. Since then, there have been ongoing debates about the disparity between how the men’s and women’s teams are treated (e.g. money). 

The issue of increased compensation for the women’s team is a PR case study on how U.S. Women’s Soccer and the U.S. Soccer Federation have framed their arguments. Here’s our analysis:

Continue reading “PR Analysis of US Women’s Soccer”

Jamboree to Kickoff Black Restaurant Week

FOR IMMEDIATE RELEASE
Aug. 5, 2019

Contact:
Milele Chikasa Anana
608-698-5890

Jamboree to Kickoff Black Restaurant Week

(MADISON, Wis.) – A food cart and catering Jamboree will kick off the 4th Annual Black Restaurant Week. The event will be held 5-8 p.m. Friday, Aug. 9 at the Badger Rock Community Center and will feature sample tasting of culinary delights from food carts and caterers.  Black Restaurant Week will officially open Sunday, Aug. 11 and run through Sunday, Aug. 18. 

The Jamboree will feature $2 samples, children’s activities, music and a chance to get to know your neighbor.  The Jamboree is open to all of Madison.

“Here in Madison, we have seen an exponential leap in food carts this season,” MadisonBlack Chamber of Commerce Spokesperson and event coordinator Milele Chikasa Anana said. “Also, the week gives options for people to find different food than they’re used to. It also gives the establishments the chance to show off the dishes they specialize in.”

The goal forBlack Restaurant Week, which started in 2016, is to promote Black restaurants and to let people know they exist. Some specialize in soul food, others in Caribbean and still others in vegetarian.   Most all serve a healthy portion of vegetables along with the entree. 

Nearly all the food services from last year are returning, including food carts, restaurants, caterers and those specializing in desserts.

A full list of participants can be found at http://www.madisonblackchamber.com/black-restaurant-week/.

About Madison Black Chamber of Commerce

The Madison Black Chamber of Commerce is a group of community members working to empower African American/Black people to cultivate and expand entrepreneurship. We believe that Black-owned businesses contribute significantly to the economic well-being of Madison.

###

Resulting Media Coverage: