Author: Taylor Kennedy

2019 PRSA-Madison Alchemy Awards

Posted on by Taylor Kennedy

Revelation PR, Advertising & Social Media won an Award of Excellence for the third time in four years, this time in the category of integrated marketing campaigns, in the annual PRSA-Madison Alchemy Awards.

Our entry was for our work on promoting the inaugural Madison Black Chamber of Commerce Black Business Awards Dinner in 2018. Through the use of Facebook ads, media relations and e-newsletters in a three-week span, we successfully helped the chamber sell out the event. 

Judging this year’s entries was a PRSA chapter in Virginia. 

Four Ways to Brand Yourself As a Realtor

Posted on by Taylor Kennedy

According to the Association of Real Estate License Law Officials (ARELLO), since 2018, about two million real estate licensees have been active in the United States. This large amount of competition is one of the main reasons why realtors need to brand themselves.

In other words, to fight the commodity trap, you need to establish brand loyalty, which has more to do about how you are perceived by the consumer and less to do about your price (fees). 

Here are tips on how realtors can build their brand. 

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