Author: Taylor Kennedy

How to Use Google Shopping to Sell Your Products

Posted on by Taylor Kennedy

INTRODUCTION

The goal as an online seller is to attract new buyers at a manageable cost. One way is to reach customers when they are searching for your product, and that can be done through Google Shopping.

According to Jumpshot, 35 percent of Google product searches turn into transactions within five days. With Google’s reach and targeting capabilities, it makes the platform an effective customer acquisition channel.

Here are four ways to use Google Shopping to sell your products.

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The Five Most Important Stats in Google Analytics

Posted on by Taylor Kennedy

INTRODUCTION

Today, successful websites need to have not only useful content but also a solid understanding of their audience. If a website has first-class content but no notion of its performance–for example is the content bringing you leads–that’s missing half of the battle. 

Google Analytics, a tool that helps analyze web traffic, can answer these questions and guide you to improve your site based on the results. According to Built With, more than 27 million websites currently use the platform to track usage metrics. 

Here are the top five statistics to use in Google Analytics.

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2019 PRSA-Madison Alchemy Awards

Posted on by Taylor Kennedy

Revelation PR, Advertising & Social Media won an Award of Excellence for the third time in four years, this time in the category of integrated marketing campaigns, in the annual PRSA-Madison Alchemy Awards.

Our entry was for our work on promoting the inaugural Madison Black Chamber of Commerce Black Business Awards Dinner in 2018. Through the use of Facebook ads, media relations and e-newsletters in a three-week span, we successfully helped the chamber sell out the event. 

Judging this year’s entries was a PRSA chapter in Virginia.