Running a business is hard work, therefore creating brand guidelines can help steer a lot of important decisions your company will make in the future.
According to NJIT Online, 90 percent of consumers expect to have the same experience with a brand across all platforms (e.g. website, social media, customer service).
Here is what to include in your brand guidelines for content.
Continue reading “How to Create Brand Guidelines for Your Content”
Within your tech startup, you will most likely have at least one subject matter expert (SME), or a person with expertise and experience in a certain area. They are important to your company for many reasons, one being that investors and potential customers ultimately want to do business with experts.
In addition, subject matter experts who understand and can help guide the sales process drive growth in top-performing B2B companies, according to a Forbes article.
Your SMEs also can serve as the “go-to” person to answer questions from the media, if you brand them correctly. Following are tips on how to promote your tech startup’s subject matter experts.
Continue reading “How to Promote Your Tech Startup’s Subject Matter Experts”
Today’s fast-paced and attention deficit-driven environment has reinforced the idea that companies should keep their messaging short and sweet but still informative.
Your tech startup’s messages are key to reaching your target customer and essential for effective tech PR. Think of it this way: your messages should help convert skeptics (e.g. investors) into supporters and existing supporters to even bigger advocates for your startup.
Here are tips on how to develop a messaging strategy for your tech startup.
Continue reading “How to Develop a Messaging Strategy for Your Tech Startup”