MADISON, Wis. – Black-owned business in 14 categories will be recognized for making a positive impact on Dane County’s economy at the third annual Madison Black Chamber of Commerce Awards Dinner Recognition & Exhibition, taking place from 5-9 p.m. Thursday, Feb. 20 in the Atrium of MadisonCollege.
Continue reading “Black Chamber Aims for Third Sellout at Awards Program”Author: Taylor Kennedy
The Ultimate Checklist for Rebranding Your Restaurant
INTRODUCTION
Your brand represents your promise to your customers. In the restaurant industry, branding tells your customers what they can expect in terms of cuisine, atmosphere, pricing, etc., when eating at your establishment.
However, sometimes your brand needs a facelift. This could be for reasons such as a reputation hit, not being able to attract top talent and/or it finally being time to update your look. Restaurant News reported that “rebranding can provide an immediate about-face for any operation experiencing declining sales and waning popularity.”
Here is the ultimate checklist guide to managing all the action items necessary when rebranding your restaurant.
How to Create Brand Guidelines for Your Content
INTRODUCTION
Running a business is hard work, therefore creating brand guidelines can help steer a lot of important decisions your company will make in the future.
According to NJIT Online, 90 percent of consumers expect to have the same experience with a brand across all platforms (e.g. website, social media, customer service).
Here is what to include in your brand guidelines for content.
Continue reading “How to Create Brand Guidelines for Your Content”