INTRODUCTION
Email marketing is a tool for startups to focus on customer acquisition, maximize profits and maintain top-of-mind awareness. This strategy is crucial in turning a “one-time shopper” into a loyal customer and for startups attempting to scale quickly.
Marketing automation, sometimes called email drip campaigns, uses your customer journey, which is started by a call-to-action such as signing up for a newsletter or buying a product.
Here are three ways startups should use email marketing automation.
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