Taylor Kennedy, Author at Public Relations, Advertising & Social Media - Revelation

How to Set up Digital Literacy Training for Healthcare Providers

Posted on August 5, 2020August 19, 2020 by Taylor Kennedy

INTRODUCTION

Due to the current COVID-19 pandemic, healthcare systems and physician offices have accelerated digital health solutions, putting telehealth front and center. According to the U.S. Department of Health and Human Services, there was a “meteoric rise of telehealth during the pandemic.”

With telehealth rising, so does the need for proper training among medical staff to help address gaps in knowledge and equip them with the skills they need to become more comfortable and adept with technology.

Here are ways on how to set up digital literacy training for healthcare providers.

The Ultimate Checklist for Opening Your Hotel

Posted on July 15, 2020July 15, 2020 by Taylor Kennedy

INTRODUCTION

Opening a new hotel has so many moving parts, from development to construction to promotion and room reservations. When starting a new hotel, one of the top goals should be showing guests why your property is unique (compared to others in the area). As time goes on, additional goals may include increasing occupancy and profit, increasing brand recognition, strengthening guest loyalty and improving/maintaining your reputation.

Here is the ultimate checklist guide to managing all the tasks that come with opening your hotel.

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How Startups Should Use Email Marketing Automation

Posted on June 17, 2020June 26, 2020 by Taylor Kennedy

INTRODUCTION

Email marketing is a tool for startups to focus on customer acquisition, maximize profits and maintain top-of-mind awareness. This strategy is crucial in turning a “one-time shopper” into a loyal customer and for startups attempting to scale quickly.

Marketing automation, sometimes called email drip campaigns, uses your customer journey, which is started by a call-to-action such as signing up for a newsletter or buying a product.

Here are three ways startups should use email marketing automation.

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