How to Promote Your Hotel’s Renovation

INTRODUCTION

A hotel renovation is more than a physical transformation; it’s an opportunity to refresh your brand and generate excitement. According to PCL Construction, most hotels undergo renovations every five to seven years to keep pace with changing guest expectations, brand standards and evolving design trends.

With the right marketing and public relations strategies, hotels can attract former guests, reach new audiences and strengthen community relationships.

Here are tips on how to promote your hotel’s renovation.

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How to Work With Influencers to Promote Your Downtown

INTRODUCTION

Cities want people to visit, stay, shop and eat in their downtown. But how can cities promote themselves in a way that is authentic but effective? Many downtown organizations (including BIDs) are turning to influencers to help promote their city.

Working with influencers provides mutual benefits. They get to try local experiences firsthand, and their followers view their recommendations as personal, not promotional.

Here is how cities can work with influencers to promote their downtown.

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Four Ways Local Businesses Can Participate in the U.S. Semiquincentennial (2026)

INTRODUCTION

The United States’ 250th anniversary, known as the semiquincentennial, is a national milestone in 2026. While big brands will likely lead national campaigns (I have started seeing some), local businesses have strong opportunities to participate in ways that are simple, relevant and community-centered.

Here are four ways your business can incorporate the country’s 250th anniversary in your marketing efforts.

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