Author: Taylor Kennedy

How Your Event Venue Can Work with Your CVB for PR

Posted on by Taylor Kennedy

INTRODUCTION

If your event venue is handling public relations internally, you may be missing opportunities to amplify your message and reach new audiences. The primary goal of a CVB is to attract visitors and events to their destination, and they do this through marketing, advertising and public relations. Their established connections, expertise and resources can complement or enhance your own efforts.

Remember, the relationship between venues and CVBs is mutually beneficial.

Here is how your event venue can work with your CVB for PR.

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How Your Association Can Navigate a Dues Increase

Posted on by Taylor Kennedy

INTRODUCTION

Due to various reasons, trade associations have to consider increasing membership dues from time to time. Of course, raising dues can be a sensitive topic for any association. Members may worry about the perceived value they’re getting in return or the impact on their budgets.

Successfully guiding your association through this process requires a thoughtful approach. Here are some tips on how your association can navigate a dues increase.

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How Trade Associations Can Show Value to Members

Posted on by Taylor Kennedy

INTRODUCTION

One reason why people join trade associations is that they believe your organization can offer something of value. Maybe they’re looking to expand their professional network. Or maybe they need to develop new skills or want a reliable source of information about news in the field.

With your members facing limited budgets and/or limited time, associations must be intentional about demonstrating value in ways members can see and measure. Bottom line: it’s not enough to do the work–you have to show it, too.

Here is how trade associations can show value to their members.

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