INTRODUCTION
With the variety of social media outlets available, it is a good idea for businesses to reassess their presence on those platforms from time to time.
While Statista estimates that Twitter has more than 435 million monthly active users, its future is somewhat uncertain. If your business was already seeing some mixed results from Twitter, its recent changes may leave you asking if it still makes sense for your business to be active on the platform.
Following are some things to consider when deciding whether to continue using Twitter for your retail or hospitality business.
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