Author: Jaimie Onasch

Pros and Cons of Having Separate Social Media Accounts for Hotel Amenities

Posted on by Jaimie Onasch

INTRODUCTION

According to a survey by Big 7 Media, more than 61% of Instagram users have booked a stay at a hotel after seeing it in their feed. In addition, a Trends Global Survey revealed that 75% of travelers credited social media with inspiring their choice of destination.

While it’s no surprise that hotel and lodging businesses use social media to reach and engage with potential guests, some properties have started to create separate accounts for onsite amenities, such as golf courses, spas, restaurants or wedding venues.

Here are some pros and cons of having separate social media accounts for your hotel or resort amenities, as well as some insights on deciding what is right for you.

Continue reading “Pros and Cons of Having Separate Social Media Accounts for Hotel Amenities” →

How Municipalities Can Engage the Public with LinkedIn Ads

Posted on by Jaimie Onasch

INTRODUCTION

According to Pew Research, 30% of adults in the United States are active on LinkedIn. While that may not seem as impressive as the more than 60% of adults who use Facebook, LinkedIn is the most popular social media platform for professionals and is widely used by college-educated individuals ages 30-49.

Municipalities of all sizes can leverage LinkedIn ads to engage and educate citizens, increase public engagement, increase awareness of community initiatives and showcase opportunities to work in government.

Following are some tips on how your municipality can engage the public with LinkedIn ads.

Continue reading “How Municipalities Can Engage the Public with LinkedIn Ads” →

How to Make Your B2B Website Load More Quickly

Posted on by Jaimie Onasch

INTRODUCTION

According to tooltester, the average web page load time is 2.5 seconds on a desktop and 8.6 seconds on mobile. Today’s internet users are conditioned to expect near-immediate results, and anything outside of their expectations can negatively impact the user experience and conversions such as lead generation for your B2B business.

In fact, the average bounce rate (or site abandonment) starts to increase dramatically once the page takes more than five seconds to load, increasing from 7% after one second to 38% after five seconds.

Plus, a slow-loading website negatively affects your search engine rankings.

Following are some tips on how to make your B2B website load more quickly.

Continue reading “How to Make Your B2B Website Load More Quickly” →