Jaimie Onasch, Author at Public Relations, Advertising & Social Media - Revelation

How Hospitality Companies can Track Competitors’ Paid Ads

Posted on July 21, 2023August 1, 2023 by Jaimie Onasch

INTRODUCTION

According to Statista, the travel industry is expected to spend more than $4.5 billion on digital advertising in the United States. In addition, 82% of restaurants in the United States use social media as part of their marketing strategy, which includes boosts and paid ads.

To stay competitive, hospitality businesses should monitor how their competitors use sponsored content to reach potential guests, including which platforms and the type of media they use.

Following are some ways your hotel or restaurant can track competitors’ paid ads.

Continue reading “How Hospitality Companies can Track Competitors’ Paid Ads” →

How to Use Slido for Public Involvement and Community Engagement

Posted on June 28, 2023July 3, 2023 by Jaimie Onasch

INTRODUCTION

Whether you are hosting a public involvement meeting for an upcoming project or holding a community meeting, Slido is an interactive tool that can help you gather live feedback from stakeholders.

The polling platform can be used for in-person, virtual or hybrid meetings to engage your audience and ask questions in real-time. It can also be integrated into other meeting tools, such as PowerPoint, Microsoft Teams, WebEx and more.

Following are some ways you can use Slido for public involvement and community engagement.

Continue reading →

How to Use DinoRANK for Content Marketing

Posted on June 12, 2023June 12, 2023 by Jaimie Onasch

INTRODUCTION

According to the Content Marketing Institute, more than 70% of B2B and B2C businesses use content marketing as part of their overall marketing strategy. However, it can sometimes be a struggle to come up with fresh, timely content that resonates with your target audience(s) and also ranks highly in the search results.

DinoRANK is an accessible all-in-one SEO suite that can be used for content management, keyword research and positioning, link tracking and more to help you develop and incorporate SEO strategy into your content marketing efforts.

Following are some ways you can use DinoRANK for content marketing.

Continue reading →