Author: Jaimie Onasch

Advanced Facebook Advertising Tips for Restaurants

Posted on by Jaimie Onasch

INTRODUCTION

If your restaurant is one of the 3 million businesses using Facebook to advertise, you’re probably already familiar with some of the platform’s more basic advertising techniques. 

However, as the social media site evolves, it is important to change your strategy accordingly. Facebook ad competition is higher than ever, which means it’s even more important to create an engaging experience for the right audience. 

Following are some Facebook advertising strategies for restaurants you should explore.

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How Retailers Should Use Pinterest’s New Shopping Features

Posted on by Jaimie Onasch

INTRODUCTION

When used correctly, Pinterest can help drive traffic to your website, increase brand awareness and generate sales.

In fact, Pinterest reports that 67 percent of its users have discovered a new brand or product from business content on Pinterest. Additionally, 93 percent of Pinners use the platform to plan purchases.

Recently, the photo-sharing social media site made it even easier for brands to connect with shoppers by rolling out some new features to enhance the customer experience. Following are some tips on how to use Pinterest’s new shopping features for your department store, specialty store or independent shop.

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How Hotels Should Manage Google Reviews

Posted on by Jaimie Onasch

INTRODUCTION

As a hotelier, you may already be aware of the impact online reviews can have for your hotel, resort or bed & breakfast.

A recent survey conducted by BrightLocal revealed that 85 percent of consumers trust online reviews as much as personal recommendations when deciding to patronize a business. In addition, reviews for hotels and bed & breakfasts are among the most read types of reviews, just behind restaurants and cafés.

While TripAdvisor still reigns, a recent article by Forbes reports that Google is now the second most trusted review site for hotels among travelers. Following are some tips on how to best manage Google reviews for your hotel.

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