Jaimie Onasch, Author at Public Relations, Advertising & Social Media - Revelation

Eight Instagram Best Practices for Boutique Hotels

Posted on July 18, 2019January 8, 2020 by Jaimie Onasch

INTRODUCTION

For close to a decade, social media has helped hotel brands connect with potential guests. While Facebook still reins king, Instagram has become increasingly popular among millennials and younger adults.

In fact, the Pew Research Center reports that 64 percent of 18- to 29-year-olds in the United States use Instagram. Individuals ages 30-49 also are on the platform, with 40 percent of them being active users.

As a hotelier, you should take advantage of Instagram to reach your current guests and the next generation of customers. Following are eight Instagram best practices you should implement for your boutique hotel.

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How Restaurants Can Use Marketing Automation Tools

Posted on June 27, 2019December 5, 2019 by Jaimie Onasch

INTRODUCTION

According to Monetate, more than 1 billion restaurant visits by consumers are influenced by online marketing. While many busy restaurateurs find it difficult to set aside time for marketing, today’s marketing automation tools make it much easier.

Considering more than 90 percent of U.S. adults use email and close to 80 percent have at least one social media account, it makes sense to focus on these avenues first.

Following are some tips on how restaurants can get started with automated email and social media marketing.

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How to use Retargeting for Your Online Store

Posted on June 5, 2019June 5, 2019 by Jaimie Onasch

INTRODUCTION

On average, less than 3 percent of e-commerce website visits convert to a sale. Moreover, close to 70 percent of shoppers abandon their carts prior to purchase.

Retargeting (or remarketing) is a powerful way to show ads to people who have already visited your online store. If you are unfamiliar, retargeting ads essentially follow the customer around as they browse other sites. This can help keep your product top-of-mind and hopefully lead to more completed transactions.

Since Google and Facebook have the greatest reach, it makes sense to start on those platforms.

Following are some tips on how to use Facebook and Google retargeting ads to market products from your e-commerce store.

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