Jaimie Onasch, Author at Public Relations, Advertising & Social Media - Revelation

Advanced List Management Tips for MailChimp

Posted on October 24, 2019December 5, 2019 by Jaimie Onasch

INTRODUCTION

Email marketing is an effective way to reach potential or existing customers for both B2B and B2C businesses, particularly when campaigns are tailored to the recipient.

In fact, marketers who segment their contact list to personalize content see as much as a 760 percent increase in revenue compared to one-size-fits-all campaigns.

Following are some advanced MailChimp email list management tips your business can use to optimize your email marketing efforts.

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How to Set up Retargeting Ads for Your Hotel

Posted on October 9, 2019December 5, 2019 by Jaimie Onasch

INTRODUCTION

Today’s travelers are likely to shop around for the best price or experience before committing to a hotel, which helps explain the 78.3 percent booking abandonment rate on hotel websites.

Retargeting (or remarketing) ads are a powerful way to position your brand in front of people who have already contemplated booking with you. Essentially, the ads follow individuals who’ve visited your website around the internet as they browse other sites, which can help keep your hotel top-of-mind and hopefully drive direct bookings.

Since Google and Facebook have the greatest reach, it makes sense to start on those platforms.

Following are some tips on how you can use Facebook and Google retargeting ads for your hotel, resort or bed and breakfast.

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How to Market Your Saas Platform to Customers

Posted on September 23, 2019September 23, 2019 by Jaimie Onasch

INTRODUCTION

According to Statista, the global SaaS market is expected to exceed $155 billion by 2020, which is more than double what it was just six years ago. If you’re a startup, those numbers are encouraging, but you’re also facing a lot of competition.

While it can be expensive to develop a quality product, it is important to dedicate some funds to marketing. A well-thought-out strategy helps startups identify the right market for their product and should make selling easier in the long run.

Following are some tech startup marketing tips your company should use to promote your SaaS platform to customers.