Author: Jaimie Onasch

How Hotels Can Use Direct Marketing to Attract Corporate Business

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, direct marketing efforts have a higher return on investment (ROI) than other forms of marketing. In addition, direct marketing campaigns typically cost 55% less than broad advertising campaigns.

Unlike mass marketing, which typically delivers a standard message to a large market, hoteliers can use direct marketing to send personalized messages straight to target businesses or corporate contacts. This approach can help drive engagement, conversions and sales, while also improving your ROI.

Following are some direct marketing tips you can use to attract corporate business to your hotel or resort.

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How Municipalities Can Manage and Monitor Their Social Media Accounts

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, more than 300 million people in the United States are currently active on social media. That number is expected to exceed 330 million by 2029.

When managed appropriately, municipalities of all sizes can use social media to inform and engage their citizens. It also can be used to establish meaningful two-way communications with the public, which can help you identify what’s working and what could be improved within your community.

Following are some tips on how your municipality can manage and monitor its social media accounts.

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Top 6 Most Important Things to Consider When Selecting an Event Venue

Posted on by Jaimie Onasch

INTRODUCTION

Events can be an effective way to connect with your customers, members or fellow industry professionals. In fact, Bizzabo’s state of in-person B2B conferences report revealed that 80.4% of organizers identified in-person events as their organization’s most impactful marketing channel. Meanwhile, 77.7% of attendees said that in-person conferences were best for networking.

Venue selection should be your first priority when planning an event, as the location often impacts everything else in the planning process from the dates to the tone to the execution.

Following are the top six most important things to consider when selecting a location for your event.

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