According to Statista, Spotify has more than 400 million ad-supported monthly active users, with more than 50% of users between the ages of 18 and 34 years old.
Restaurants can take advantage of the popular audio streaming platform to reach potential customers, particularly younger customers, who live in their area by running targeted audio, video, display or podcast ads.
Following are some tips on how your restaurant can advertise on Spotify.
The Google Display Network is made up of millions of websites, videos and apps, which reach more than 90% of internet users worldwide, according to Comscore data shared with Google.
In other words, the Google Display Network can reach people in multiple places across the internet (including YouTube and Gmail). This presents a significant opportunity for B2B businesses that are looking to promote their products or services to their target audiences.
Following are some tips on how your business can use Google Display ads for B2B marketing.
Continue reading “How to Use Google Display Ads for B2B Marketing”
Google Search ads are an effective way to reach people who are actively searching for products or services like yours. However, according to WordStream, the average conversion rate for Google Ads is just 4.40% on the search network.
In other words, only about four people out of 100 are taking a specific action, such as making a purchase or completing a lead form, from search ads alone. When paired with targeted push marketing efforts, specifically Google retargeting ads, your business’s conversion rate could increase by 115%.
Following are some tips on how to use retargeting ads with Google Search ads.
Continue reading “How to Pair Retargeting Ads with Google Search Ads”