INTRODUCTION
According to tooltester, the average web page load time is 2.5 seconds on a desktop and 8.6 seconds on mobile. Today’s internet users are conditioned to expect near-immediate results, and anything outside of their expectations can negatively impact the user experience and conversions such as lead generation for your B2B business.
In fact, the average bounce rate (or site abandonment) starts to increase dramatically once the page takes more than five seconds to load, increasing from 7% after one second to 38% after five seconds.
Plus, a slow-loading website negatively affects your search engine rankings.
Following are some tips on how to make your B2B website load more quickly.
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