Author: Jaimie Onasch

How Municipalities Can Engage the Public with LinkedIn Ads

Posted on by Jaimie Onasch

INTRODUCTION

According to Pew Research, 30% of adults in the United States are active on LinkedIn. While that may not seem as impressive as the more than 60% of adults who use Facebook, LinkedIn is the most popular social media platform for professionals and is widely used by college-educated individuals ages 30-49.

Municipalities of all sizes can leverage LinkedIn ads to engage and educate citizens, increase public engagement, increase awareness of community initiatives and showcase opportunities to work in government.

Following are some tips on how your municipality can engage the public with LinkedIn ads.

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How to Make Your B2B Website Load More Quickly

Posted on by Jaimie Onasch

INTRODUCTION

According to tooltester, the average web page load time is 2.5 seconds on a desktop and 8.6 seconds on mobile. Today’s internet users are conditioned to expect near-immediate results, and anything outside of their expectations can negatively impact the user experience and conversions such as lead generation for your B2B business.

In fact, the average bounce rate (or site abandonment) starts to increase dramatically once the page takes more than five seconds to load, increasing from 7% after one second to 38% after five seconds.

Plus, a slow-loading website negatively affects your search engine rankings.

Following are some tips on how to make your B2B website load more quickly.

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How B2B Companies Can Use AI-Generated Campaigns in LinkedIn

Posted on by Jaimie Onasch

INTRODUCTION

It is becoming common practice for B2B companies to use AI tools to help streamline their operations, save time or allocate more time to priority projects and initiatives. In fact, the 2024 Work Trend Index report from Microsoft and LinkedIn reports that 90% of workers who use AI say it helps them save time, while 85% report it helps them focus on more important tasks and 84% say it allows them to be more creative.

LinkedIn has its own set of AI tools your B2B business can use to create organic and paid campaigns that resonate with your target audiences.

Following are some tips on how your B2B company can use AI-generated campaigns in LinkedIn.

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