How to Make Your B2B Website Load More Quickly

INTRODUCTION

According to tooltester, the average web page load time is 2.5 seconds on a desktop and 8.6 seconds on mobile. Today’s internet users are conditioned to expect near-immediate results, and anything outside of their expectations can negatively impact the user experience and conversions such as lead generation for your B2B business.

In fact, the average bounce rate (or site abandonment) starts to increase dramatically once the page takes more than five seconds to load, increasing from 7% after one second to 38% after five seconds.

Plus, a slow-loading website negatively affects your search engine rankings.

Following are some tips on how to make your B2B website load more quickly.

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How B2B Companies Can Use AI-Generated Campaigns in LinkedIn

INTRODUCTION

It is becoming common practice for B2B companies to use AI tools to help streamline their operations, save time or allocate more time to priority projects and initiatives. In fact, the 2024 Work Trend Index report from Microsoft and LinkedIn reports that 90% of workers who use AI say it helps them save time, while 85% report it helps them focus on more important tasks and 84% say it allows them to be more creative.

LinkedIn has its own set of AI tools your B2B business can use to create organic and paid campaigns that resonate with your target audiences.

Following are some tips on how your B2B company can use AI-generated campaigns in LinkedIn.

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How Municipalities Can Improve Online Surveys

INTRODUCTION

Online community surveys are key tools municipalities can use to gather feedback from the public for various projects and initiatives. When used effectively, they can help to inform decision-making, understand the needs and preferences of the community and improve trust and communication.

While collecting feedback via surveys isn’t new, there are some techniques municipalities can use to improve the quality and experience for participants.

Following are some tips your municipality can use to improve its online community surveys.

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