Jaimie Onasch, Author at Public Relations, Advertising & Social Media - Revelation

How Retailers Can Use Instagram Link Stickers in Stories

Posted on November 23, 2021November 23, 2021 by Jaimie Onasch

INTRODUCTION

According to surveys from Facebook IQ, 58% of Instagram users report becoming more interested in a brand or product after seeing it in Stories. In addition, 50% of people say they’ve visited a website to purchase a product they’ve seen in Stories.

Until recently, only brands with more than 10,000 followers were able to streamline the e-commerce experience by including web links in their Stories. Instagram’s new link stickers now make that feature accessible to everyone, which opens up new possibilities for smaller retailers and brands with fewer followers.

Following are some tips on how retailers can use link stickers in their Instagram stories.

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How Startups Can Educate Prospective Customers on the Need for Their Product or Service

Posted on November 4, 2021November 4, 2021 by Jaimie Onasch

INTRODUCTION

According to Statista, more than 60% of startup founders in the United States identify acquiring new customers as their top concern. At the same time, an analysis by CB insights recognizes “no market need” as one of the top reasons startups fail.

While some startups do fall victim to a bad product-market fit, others may need to focus more on educating their target audiences on how their product or service can be used.

Following are some tips B2B and B2C startups can use to showcase the need for their product or service.

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Should Retail Businesses Still Use Pinterest?

Posted on October 13, 2021October 13, 2021 by Jaimie Onasch

INTRODUCTION

According to Statista, social commerce sales in the United States are projected to exceed $79 billion by 2025.

This presents a huge opportunity for retailers with e-commerce capabilities; however, as more social media platforms introduce shopping tools, it’s more important than ever to be strategic about where you spend your time and money.

Here are some insights about whether Pinterest is right for you and some tips for using the platform for your retail store or e-commerce shop.

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