INTRODUCTION
According to Statista, Google’s search market share is more than 62 percent in the United States. The platform also accounts for about 30% of all digital ad revenue, making it the top online advertising platform in the country.
Google Ads, formerly known as Google AdWords, launched in 2000 and has since undergone numerous tweaks and changes. Over the past 20+ years, the platform has introduced new bid strategies, targeting parameters, ad formats and more. These efforts have helped Google dominate the market, and you should expect the platform to continue to evolve in the future.
Following are some new features and updates for Google Search Ads in 2022.
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