What’s New in Google Search Ads in 2022

INTRODUCTION

According to Statista, Google’s search market share is more than 62 percent in the United States. The platform also accounts for about 30% of all digital ad revenue, making it the top online advertising platform in the country.

Google Ads, formerly known as Google AdWords, launched in 2000 and has since undergone numerous tweaks and changes. Over the past 20+ years, the platform has introduced new bid strategies, targeting parameters, ad formats and more. These efforts have helped Google dominate the market, and you should expect the platform to continue to evolve in the future.

Following are some new features and updates for Google Search Ads in 2022.

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What’s New in Yelp 2022

INTRODUCTION

Yelp logo

According to Statista, Yelp is one of the top 10 most used social networks in the United States. A survey from ReviewTrackers also reveals that Yelp ranks second to Google among review sites customers use to research businesses before visiting or making a purchase.

While perhaps best known for user recommendations and reviews, Yelp also has a variety of tools businesses can leverage to connect with new customers, generate sales and manage their reputations.

Following are some new Yelp features and updates your business can use in 2022.

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What’s New in Facebook in 2022

INTRODUCTION

Facebook logo

According to Statista, Facebook is the most popular social media network in terms of the number of active monthly users, which currently exceeds 2.9 billion users. That comes as no surprise since the social media giant has dominated the industry since 2009.

Part of Facebook’s success can be attributed to the ongoing changes and improvements made to the platform to enhance the user experience and keep up with the competition. 

Following are some new features and updates to Facebook in 2022:

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