How to Use Wikipedia to Boost SEO

WikipediaYou can’t use Wikipedia directly to boost your SEO (search engine optimization), but you can use it indirectly.

Google includes a website’s (quality) inbound links as part of its ranking formula. Thus, it would seem that a link from Wikipedia to your website (either to the homepage or to a story/article) would be helpful.

Unfortunately, if you look at the source code for Wikipedia, you’ll see it uses <rel=”nofollow“> for its links, which means Google won’t count it for the inbound tally.

But there is some shining light. Since your website was considered worthwhile to which to link by the overly strict editing community at Wikipedia–their subjectivity is a major flaw–other websites may eventually link to yours. Assuming they don’t use the “nofollow” code, you’ll get the SEO boost from them.

Of course, you shouldn’t make this tactic the centerpiece of your SEO strategy, but every little bit counts.

Transparency in organizations is important

2016_Summer_Olympics_logoTime and time again, businesses and organizations make decisions without publicly providing the rationale, and that usually riles up their audiences (e.g. stakeholders, customers, shareholders, etc.). This is one reason why transparency is important.

Now let’s look at the upcoming Olympics in Rio.

Seven years ago, the members of the International Olympic Committee (IOC) voted for Rio to host the 2016 Olympic Games over Chicago, Madrid and Tokyo. I was not alone in being stunned by the decision. Sure, South America has never played host to an Olympics, but the other cities were better suited for such a monumental task.

In the first round of voting, Madrid was first with 28 votes, and Chicago was last with 18 votes. I’ve read speculation that Chicago didn’t get many first-round votes because everyone assumed the city would win, and voters were trying to help the other cities save face.

Now that fateful day could have some major repercussions.

Forget the Zika virus. Rio’s major obstacle to a successful Olympic Games is Rio itself. A recent New York Times op-ed paints a picture of how far behind construction is, the crime near the Olympic arenas, the lack of leadership and the budget shortfall. How worried are you if you are an Olympic athlete or a fan that plans on attending?

To this day, IOC members have not revealed why they voted the way they did. Being transparent removes foul play and corruption from the equation. When you explain how you came to a decision, however difficult, you’ll at least achieve informed consent.

In a time when we’ve seen leaders from FIFA get charged with corruption, transparency in sports–and all industries–is more important than ever.

Dane County Small Business Award

As any small business owner knows, it’s not easy being in business. That’s why, in my acceptance speech for the 2016 Dane County Small Business Award, I said the award was actually recognizing the culmination of our first five years in business.

According to the website, “these prestigious awards will recognize 10 successful small Dane County businesses that have rewarding workplace environments and contribute to their community.” Regarding the latter, we’re happy to continue offering non-profit organizations discounted or pro-bono services as well as taking active roles in local boards.

I’m so thankful for the talented staff (past and present) we have at Revelation, and the support I’ve received from so many people (you know who you are!). And, big congrats to the other nine winners, several of which we know.

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Read the article about the award in InBusiness.