In 2013, Apple launched iBeacon, a technology that allows mobile apps on iOS and Android devices to listen for and react to signals from beacons in the physical world. According to Apple, this GPS-enabled technology allows marketers to target consumers on a micro-local scale and deliver hyper-contextual content to these users.
Continue reading “Tuesday Tips: Using Location-Based Advertising Technology”
I strongly believe that all employees should be celebrated, in some type of fashion, big or small. So when my boss recently brought up the idea of writing down our weekly “wins,” I was on board.
Each week, every staff member will be tasked to make a running list of their “wins,” including both work and personal items. Landing a client in a magazine or achieving a challenging yoga pose could be on the same list (shhh … not giving away anything on my list). Then once a week at our staff meeting, each employee will share their wins to the group.
This is a great chance for companies to not only have their employees get to know each other better and see what everyone is working on, but to also create a positive work environment–one that celebrates your successes.
According to a report by the Society for Human Resource Management and Globoforce, values-based employee recognition significantly contributes to bottom-line organizational metrics and helps create a stronger culture and more human workplace.
In short, people like to be recognized, and I think this weekly exercise will certainly do the trick.
FOR IMMEDIATE RELEASE
July 11, 2016
Contact:
Nick Lombardino
608.501.3301
hello@atlasproviders.com
(MADISON, Wis.) – Entrepreneurs looking to quickly search, review and connect with prequalified service providers can now turn to Atlas Providers, which today announced it has launched a free, digital marketplace at atlasproviders.com to better connect emerging companies and area service providers.
By offering transparency into a service provider’s compensation model, key services and expert insight, Atlas Providers gives entrepreneurs one location to pinpoint, research and connect with local experts in insurance, legal, commercial real estate, wealth management, technology, accounting, digital marketing and human resources.
“As a measure of trust, entrepreneurs want to work with service providers who have experience working with startups,” Atlas Providers Co-Founder Nick Lombardino said. “That’s why we vet providers to make sure they specialize in working with emerging companies and offer services that align with an entrepreneur’s unique needs.”
Service providers affiliated with the Atlas Providers Network are required to go through an initial qualification process that includes, but is not limited to: interviews, reference checks, entrepreneurial givebacks (mentorship, volunteering, free consultations) and evaluation of compensation model (hourly wage, commission-based, etc.).
Lombardino, Ryan Waite and Derek Notman developed the concept in 2014 following feedback from focus groups with area entrepreneurs and service providers.
To best serve Madison’s entrepreneurial ecosystem, Atlas Providers is partnering with several local organizations, including the Wisconsin Technology Council, that cater to emerging companies.
“We are thrilled to have a strategic relationship with Atlas Providers,” Tech Council President Tom Still said. “Through our partnership, we are able to offer our members a local ‘one-stop shop’ for highly experienced industry experts.”
For more information, please visit www.atlasproviders.com
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