Author: Brian Lee

How to Measure the Success of Your Municipality’s Initiatives

Posted on by Brian Lee

INTRODUCTION

chartIn municipal governance, it is important for local officials to not only implement new initiatives but also to assess their success and impact on the residential and business communities. Effective measurement provides valuable insights, allowing municipalities to refine strategies, allocate resources efficiently and demonstrate accountability.

Here’s how municipalities can measure the success of their initiatives.

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How Municipalities Can Engage the Community for their Strategic Plan

Posted on by Brian Lee

INTRODUCTION

municipal meetingMunicipalities typically develop strategic plans for a 3-to-5-year period, after which the plan must be updated. Part of this process is addressing the diverse and changing needs of residents and businesses, and that requires active community engagement.

Here’s how municipal governments–namely, villages, towns, cities and counties–can engage their communities to develop and update their strategic plan. Continue reading “How Municipalities Can Engage the Community for their Strategic Plan” →

How Municipalities Can Use AI for Social Listening

Posted on by Brian Lee

INTRODUCTION

social media listeningIt’s important to keep in mind that social media is meant for two-way communication. Oftentimes, municipalities will only communicate to their audiences but never or hardly ever listen to what they have to say.

Social listening is the process of tracking social media mentions of your brand; conversations about your brand, product or service; audience sentiments; and trends in your industry. The data that you collect can help your organization gather feedback on a particular effort, take advantage of new opportunities, avoid or mitigate potential threats and determine gaps in service, among many other uses.

These days, your municipality can use AI to aid your social listening efforts to better serve residents, businesses and visitors of your community. Here are a few ways to use AI for social listening.

Continue reading “How Municipalities Can Use AI for Social Listening” →