In a nutshell, loss aversion theory states that most people would rather avoid a loss than make a gain. Yet, many brands focus on the latter when marketing to their prospective customers.
Yes, some people do want to be healthier, richer, stronger, more attractive, etc. But is what you’re selling enough to motivate your prospects into buying? Continue reading “Using Loss Aversion Theory to Determine Customers’ Pain Points”
A trend that has emerged over the past few years is new restaurants not having a main phone line and thus no way for anyone to call them. While the reasons are understandable–avoiding sales calls, donation requests and robocalls–restaurants still need to make sure there’s a way for guests to communicate with them.
Maggie Boettinger is Revelation’s intern this summer. She graduated this month from the University of Wisconsin with a degree in communications and a certificate in French. A native of the Milwaukee area, Maggie previously worked at the Wisconsin Journalism Education Association and Moda Magazine.