Maddy Rosen joins Revelation as our fall intern. She is a senior at the University of Wisconsin, majoring in strategic communications and history and minoring in digital studies and digital analytics. Maddy hails from the Boston area and has interned at two other agencies.
Author: Brian Lee
Thoughts on Repeated Reviews
I find it surprising that people will review a product or service that already has hundreds, if not thousands, of reviews, especially when 1) their review is not unique, 2) they are not incentivized to leave the review and 3) they are not complaining about something.
Using Loss Aversion Theory to Determine Customers’ Pain Points
In a nutshell, loss aversion theory states that most people would rather avoid a loss than make a gain. Yet, many brands focus on the latter when marketing to their prospective customers.
Yes, some people do want to be healthier, richer, stronger, more attractive, etc. But is what you’re selling enough to motivate your prospects into buying? Continue reading “Using Loss Aversion Theory to Determine Customers’ Pain Points”