BRIAN:
Wow, Tom Brady was in a lot of ads. I thought the BetMGM commercial was done well, because it listed features (e.g., in-game parlays), was humorous (e.g., Tom Brady as Tim Birdie) and included a call-to-action (e.g., “download the app”). And what better way to introduce a new betting app than during the Super Bowl held in Las Vegas?
Meanwhile, several of the spots seemed to waste the talents of the celebrities in them. In other words, M&Ms, Pringles, Squarespace and the like didn’t seem to maximize their stars or tried too hard to incorporate those stars. On the other hand, BMW and State Farm executed nicely with their use of Christopher Walken and Arnold Schwarzenegger, respectively.
Lastly, what was with Temu showing the same crappy ad over and over again? I still don’t plan on using that shopping app.
In municipal governance, it is important for local officials to not only implement new initiatives but also to assess their success and impact on the residential and business communities. Effective measurement provides valuable insights, allowing municipalities to refine strategies, allocate resources efficiently and demonstrate accountability.
Municipalities typically develop strategic plans for a 3-to-5-year period, after which the plan must be updated. Part of this process is addressing the diverse and changing needs of residents and businesses, and that requires active community engagement.