Brian Lee, Author at Public Relations, Advertising & Social Media - Revelation

Using Google Tag Manager, Part 1

Posted on May 22, 2019January 9, 2020 by Brian Lee

If you’ve ever embedded code for Google Analytics or a Facebook pixel on your non-WordPress website, then you know the process requires editing your HTML or PHP files and thus can be tedious or difficult. Even WordPress websites require you to download a plugin–assuming it exists–for each of these snippets of code or to edit the header or footer files.

Herein lies one of the main benefits of Google Tag Manager, which is a system for adding (and maintaining) marketing tracking codes (called “tags”) to your site. You only have to install Google Tag Manager on your website once, and then you can use it to install other tags in a relatively easy-to-use interface automatically–saving you time and effort.

Other examples of tags include LinkedIn Insight Tag, Pinterest Tag and Twitter Pixel.

Here’s how to get started on Google Tag Manager.

What Does a PR Professional (Really) Do?

Posted on May 1, 2019June 6, 2019 by Brian Lee

The average person may only think of public relations as pitching to the media or acting as a spokesperson. In reality, PR is a broad umbrella and part of a strategic communication process. Here are the various aspects of public relations that help to build mutually beneficial relationships between organizations and their publics.

Continue reading →

A Public Relations Analysis of a Proposed Stadium Upgrade

Posted on April 2, 2019April 2, 2019 by Brian Lee

Photo from the high school’s Facebook page

For any proposed development, you’re going to face some degree of NIMBYism. To what degree depends on how well you perform public involvement and community relations.

Here’s an example. A private high school is facing staunch opposition from the neighborhood in which it’s located for its proposal to update its football stadium (add lighting, add seating, improve the sound system, etc.). Yet, parents of students who don’t live in the neighborhood are in support of the proposal, judging by an analysis of letters-to-the-editors, letters to the city and social media posts.

Over the past six months, the high school president and its board of trustees have made numerous errors that will likely jeopardize the proposal, especially in a neighborhood with a history and reputation of opposing developments. Here are their community engagement mistakes:

Continue reading →