No matter how poorly a reporter phrases a question, or if the reporter makes a comment and expects you to respond, take the opportunity to present your key messages. In other words, while it is tempting to be dismissive of the reporter, you need to take the high road and provide a positive response.
Author: Brian Lee
Why You Should Tailor Your Message to Customer Segments
In this day and age in which we can easily segment our customers, you should always look to tailor your messages to these segments instead of sending blanket messages to everyone, which is usually far less effective.
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Welcome Maddy!
Maddy Rosen joins Revelation as our fall intern. She is a senior at the University of Wisconsin, majoring in strategic communications and history and minoring in digital studies and digital analytics. Maddy hails from the Boston area and has interned at two other agencies.