Influencer marketing is on the rise, and more than 80 percent of larger companies are expected to use it in some form this year, according to Statista.
For small- and medium-sized businesses, what’s the best approach? Based on our experience, we encourage these businesses to engage with micro-influencers instead of macro-influencers. Continue reading “Why You Should Work with Micro-Influencers”
Years ago, a restaurant owner in my city rebuffed all overtures to conduct any advertising for his new establishment, saying, “The food speaks for itself.” A few months later, the restaurant closed. Continue reading “‘The Food Speaks for Itself’”
I find SOS columns interesting–and not because of the plight of the person seeking help. For those who are not familiar, SOS columns feature everyday citizens who need assistance in resolving their issues, which typically include not receiving a service for which they paid or not receiving a refund that’s owed to them.
These citizens talk to customer service reps, supervisors and managers and still hit a dead end. It’s only after the SOS reporter calls the company and talks to the media rep that the situation gets resolved. Continue reading “When PR Has to Do the Job of Customer Service”