Revelation’s fall intern is Amari Obungwo, a junior majoring in strategic communications and Spanish at the University of Wisconsin. Her experience includes working for Slow Foods, The Daily Cardinal and the UW College of Letters & Science. Amari hails from outside Washington, D.C.
Author: Brian Lee
Using Game Theory to Explain Why the Zipper Merge Doesn’t Work
A zipper merge is a traffic pattern that is supposed to have cars merge into one lane, one after another, when they reach a certain point. In theory, it should reduce congestion and minimize delays, but in practice, it usually does anything but.
Game theory, which studies how people make decisions when competing among others, explains why zipper merges don’t work. (Also, keep in mind that the vast majority of drivers on the road were not taught how to navigate zipper merges in driver’s ed.)
Continue reading “Using Game Theory to Explain Why the Zipper Merge Doesn’t Work”
Why You Should Work with Micro-Influencers
Influencer marketing is on the rise, and more than 80 percent of larger companies are expected to use it in some form this year, according to Statista.
For small- and medium-sized businesses, what’s the best approach? Based on our experience, we encourage these businesses to engage with micro-influencers instead of macro-influencers. Continue reading “Why You Should Work with Micro-Influencers”