I always know that when someone has quit their job and started their own business–typically as a consultant–because all of a sudden, they are sharing their manifesto through numerous posts on LinkedIn.
Those posts go something like this:
Author: Brian Lee
When Your CEO is not the Common Man
Even though McDonald’s never uses its CEO in any of its advertising campaigns, it chose to have him introduce the new Big Arch burger. For the past few weeks, he has been criticized and lampooned for taking a small bite and calling the burger a “product.”
Don’t Invade the Privacy of Your Customers
According to the IAPP Privacy and Consumer Trust report, about 68% of consumers said they are either somewhat or very concerned about their online privacy.
Since privacy affects consumers personally and closely, brands should steer clear of doing anything that would remotely jeopardize it. In other words, there’s usually no good justification for breaching privacy.
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