At the Wisconsin Lodging Conference & Trade Show this week, I was named the Wisconsin Hotel & Lodging Association Associate of the Year. According to its description, “This award honors a high degree of industry dedication and knowledge.” Continue reading “WHLA Associate of the Year”
Author: Brian Lee
Making a Decision Outside of a Board or Committee
Recently we saw the administration of a school district decide to change some school starting times due to the lack of bus drivers. This had been an ongoing problem in which students were waiting for up to an hour for their bus, and up to that point, there had been no viable solutions from any parties.
On face value, there seems to be nothing wrong with this situation. In actuality, the administration made the change without going through the school board first.
Continue reading “Making a Decision Outside of a Board or Committee”
How Sports Bars Can Improve Their Marketing Through Operations
INTRODUCTION
On Oct. 7, 2023, the University of Wisconsin football team’s game against Rutgers was streamed on Peacock. In my research of sports bars in and around Madison, Wis., only a handful got their act together in time to install Peacock (bars have to acquire a license and equipment).
Meanwhile, others tried to get it but didn’t start the process early enough. Still others had their social media posts on autopilot, with messages like, “Come watch the game here” when they didn’t actually have Peacock.
This situation should teach sports bar owners a valuable lesson of having their operations in order, which in turn can help with their marketing. That’s because the bars that had Peacock had a decided advantage over others that didn’t, and they could have (should have) marketed that unique asset.
Here’s how sports bars can improve their marketing through operations.
Continue reading “How Sports Bars Can Improve Their Marketing Through Operations”